Custom Brand Design

Sabrina Ullrich

Starting at

3,000

About this service

Summary

Your brand should feel like home — authentic, strategic, and unmistakably yours. My Custom Brand Design service goes beyond aesthetics to create a brand that truly represents you.

Through a deep-dive strategy workshop and a thoughtfully crafted visual identity, we’ll develop a brand that aligns with your values, speaks to your audience, and stands out in your industry. With a clear strategy, cohesive branding, and expert guidance, you'll gain the confidence to present your business professionally and consistently.

Process

STEP 1 Let’s Chat [Pre-Project] We start with a discovery call to talk about your brand, your goals, and how I can best support you. This ensures we’re the right fit before we dive into the process.

STEP 2 Brand Strategy [Week 1–2] We kick off with a strategy workshop to define your brand’s core: mission, vision, values, personality, positioning, and audience. I’ll translate these insights into a Strategy Concept (PDF) for clarity and direction, along with a Visual Direction (PDF) to guide your brand’s aesthetic.

STEP 3 Brand Identity [Week 2–3] Time to bring your brand to life! Based on our strategy, I’ll design your custom brand identity, including your logo suite, color palette, typography, and brand elements — everything you need for a consistent, standout presence.

STEP 4 Refinements [Week 4–5] You’ll receive a comprehensive brand presentation (PDF) with all elements of your new brand. We’ll go through three revision rounds to ensure every detail aligns with your vision. Want to discuss your feedback in person? No problem — let’s schedule a call!

STEP 5 Finalization [Week 6] Once everything is approved, I’ll finalize your designs and prepare all files for print and digital use. You’ll receive your brand guidelines (PDF) and a full asset package so you can confidently use your new branding everywhere.

What's included

1. Brand Strategy
A strong brand starts with a solid strategy. In a 2-hour Strategy Workshop (online), we dive deep into your brand’s core — defining your purpose, vision, and mission, clarifying your values, personality, and positioning, and conducting a target audience analysis & competitor research. Together, we also develop your Brand Archetype, Brand Voice, and Tagline to ensure your brand has a distinct and authentic identity. All key insights are then documented in a comprehensive Strategy Concept (PDF), providing you with a clear direction for your brand’s identity and communication moving forward.
2. Brand Identity
Your brand’s visual identity should be as unique as your business. We start by establishing the Visual Direction through custom moodboards that define the overall look & feel of your brand before moving into the design phase. From there, I create a cohesive Corporate Design that reflects your brand’s personality. This includes a carefully designed Logo Suite (Primary Logo, Secondary Logo, Submark, Signet), a thoughtfully curated Color Palette, a structured Typography System, and custom Design Elements & Brand Imagery such as shapes, patterns, icons, and photography style. Mockups help visualize how your branding will come to life in real-world applications. To ensure consistency across all platforms, you receive a comprehensive Brand Guidelines (PDF) outlining logo usage, color codes (HEX, RGB, CMYK), typography rules, image style, and brand applications. Finally, all design assets are delivered in multiple formats (EPS for print, PNG & JPG for digital use), making it easy to apply your branding wherever you need it.
3. Project Support & Revisions
From start to finish, I offer personalized project support to ensure a smooth and stress-free branding experience. You'll have full access to a dedicated client portal (Notion) where you can track progress, share feedback, and access all project files in one place. To fine-tune your brand identity to perfection, the package includes three revision rounds, allowing us to make necessary refinements. Additionally, you’ll receive full national usage rights for all brand assets, giving you complete freedom to use them across all platforms without restrictions.

Example projects