What's included

• 1. Brand Strategy

  A strong brand starts with a solid strategy. In a 2-hour Strategy Workshop (online), we dive deep into your brand’s core — defining your purpose, vision, and mission, clarifying your values, personality, and positioning, and conducting a target audience analysis & competitor research. Together, we also develop your Brand Archetype, Brand Voice, and Tagline to ensure your brand has a distinct and authentic identity. All key insights are then documented in a comprehensive Strategy Concept (PDF), providing you with a clear direction for your brand’s identity and communication moving forward.

• 2. Brand Identity

  Your brand’s visual identity should be as unique as your business. We start by establishing the Visual Direction through custom moodboards that define the overall look & feel of your brand before moving into the design phase. From there, I create a cohesive Corporate Design that reflects your brand’s personality. This includes a carefully designed Logo Suite (Primary Logo, Secondary Logo, Submark, Signet), a thoughtfully curated Color Palette, a structured Typography System, and custom Design Elements & Brand Imagery such as shapes, patterns, icons, and photography style. Mockups help visualize how your branding will come to life in real-world applications. To ensure consistency across all platforms, you receive a comprehensive Brand Guidelines (PDF) outlining logo usage, color codes (HEX, RGB, CMYK), typography rules, image style, and brand applications. Finally, all design assets are delivered in multiple formats (EPS for print, PNG & JPG for digital use), making it easy to apply your branding wherever you need it.

• 3. Project Support & Revisions

  From start to finish, I offer personalized project support to ensure a smooth and stress-free branding experience. You'll have full access to a dedicated client portal (Notion) where you can track progress, share feedback, and access all project files in one place. To fine-tune your brand identity to perfection, the package includes three revision rounds, allowing us to make necessary refinements. Additionally, you’ll receive full national usage rights for all brand assets, giving you complete freedom to use them across all platforms without restrictions.