Visual Brand Identity- Guidelines, Market Research, Design by Mark Symkin

Visual Brand Identity- Guidelines, Market Research, Design

Pro

Mark Symkin

Starting at

1,100

About this service

Summary

This service is ideal for entrepreneurs who are looking to create a fresh visual identity that genuinely reflects their unique business values and vibe, or for those in need of a vibrant update to their existing branding. We communicate with your client visually, making your brand be loved. 💙

This is for you if:

- You have a clear understanding of your target audience or at least a solid hypothesis.

- You appreciate a comprehensive approach that encompasses every aspect of your brand’s identity.

- You're ready to invest time and resources in a thorough branding process to ensure long-term success.

- You're looking for an immersive experience that allows your brand to genuinely reflect your vision and values.

- Whether you're a newcomer or an established brand, you're on this journey.

Process

What Does The Process Look Like? 💙

Week 1:

Days 1 and 2: You'll fill out a brand questionnaire with us on a call, we need to know everything you know of your cusutmer and niche.

Days 3 to 5: We'll create a brand vibeboard.

Week 2:

Days 6 and 7: We go over the vibeboard choosing things that you liked.

Days 8 to 10: A body of work is crystalised

Week 3:

Days 11 to 12: You'll have a chance to provide feedback, and we'll make any required revisions.

Day 13: We'll compile all the files and deliver your complete brand assets.

FAQs

What is brand identity, and why does my brand need it?
A brand identity is what people will remember about you once you are not in front of their eyes. It's your product's/brand's soul. Everything associated with it that speaks to your custome. And that's what constitutes a brand: a compilation of emotions, anticipations, encounters, actions, and perspectives. No one remembers blunt AI-made brands; you need a character and an edge; you must look in a way that makes your customers want the stuff that you sell.
How many revision rounds are included in the package?
This package includes 15 hours of revisions for all work done. We want to ensure your brand assets meet your vision and expectations. How many designs am I presented for each deliverible? You are presented with 2-5 diferent sketches to chose from, and then with one final result. THis ensures that the product is what your cusutmer os going to enjoy.
What happens if I find that I need more revisions beyond the initially agreed scope?
If you discover that you need more revisions than what was originally agreed upon, don't worry—we've got you covered! Understanding that projects can change and evolve, we offer the option for additional revisions at just $35 per hour. This ensures you have the flexibility to make enhancements as needed, allowing your final product to perfectly align with your vision and aspirations.

What's included

✨ Brand Identity Guidelines 📖
A single source of truth for your team that outlines all the rules for design usage is provided. It is presented as a simple presentation. Brand Identity guidelines ensure your brand maintains a consistent appearance across all platforms.
🎯 Visual Market Research (light) 👀
Analysis of the client's business niche, including competitors and specific nuances about the customer profile (B2B/B2C, age, gender, location, income, experience, etc.).
✿ Logotype🌟
A series of sketches are created and then refined into two distinct types of logos: a logotype, which features text designed using a specific typeface (sometimes with creative variations), and a logo mark, which is purely a visual symbol. Additionally, there is a logo that combines both image and text. Each type serves its own purpose in different contexts; for instance, a logo is typically used on merchandise, while a logo mark is often employed as an app icon on a phone's home screen.
🇦Typeface (font) choices✍
We present you with a series of font combinations that we think can work for your brand as well as reasonong behind it. Than a choice is made. A brand typically uses up to two fonts in its identity; however, there are exceptions where a single brand may use as many as four fonts. The more fonts used, the more complex and eclectic the design can become. Ultimately, the choice depends on the brand's vibe and preferences, as well as market research. PS. It's up to you if we go with free fonts or use payed once, and the cost per font you are ready to spend.
Tone of voice (light):
A tone of voice is a brand's identity expressed in text. It serves as guidelines on how to sound likable to customers across all platforms and in all written communication.

Example projects