Visual Brand Identity- Guidelines, Market Research, Design Mark Symkin
This service is ideal for entrepreneurs who are looking to create a fresh visual identity that genuinely reflects their unique business values and vibe, or for those in need of a vibrant update to their existing branding. We communicate with your client visually, making your brand be loved. 💙
This is for you if:
- You have a clear understanding of your target audience or at least a solid hypothesis.
- You appreciate a comprehensive approach that encompasses every aspect of your brand’s identity.
- You're ready to invest time and resources in a thorough branding process to ensure long-term success.
- You're looking for an immersive experience that allows your brand to genuinely reflect your vision and values.
- Whether you're a newcomer or an established brand, you're on this journey.
What's included
✨ Brand Identity Guidelines 📖
A single source of truth for your team that outlines all the rules for design usage is provided. It is presented as a simple presentation. Brand Identity guidelines ensure your brand maintains a consistent appearance across all platforms.
🎯 Visual Market Research (light) 👀
Analysis of the client's business niche, including competitors and specific nuances about the customer profile (B2B/B2C, age, gender, location, income, experience, etc.).
✿ Logotype🌟
A series of sketches are created and then refined into two distinct types of logos: a logotype, which features text designed using a specific typeface (sometimes with creative variations), and a logo mark, which is purely a visual symbol. Additionally, there is a logo that combines both image and text. Each type serves its own purpose in different contexts; for instance, a logo is typically used on merchandise, while a logo mark is often employed as an app icon on a phone's home screen.
🇦Typeface (font) choices✍
We present you with a series of font combinations that we think can work for your brand as well as reasonong behind it. Than a choice is made.
A brand typically uses up to two fonts in its identity; however, there are exceptions where a single brand may use as many as four fonts. The more fonts used, the more complex and eclectic the design can become. Ultimately, the choice depends on the brand's vibe and preferences, as well as market research.
PS. It's up to you if we go with free fonts or use payed once, and the cost per font you are ready to spend.
Tone of voice (light):
A tone of voice is a brand's identity expressed in text. It serves as guidelines on how to sound likable to customers across all platforms and in all written communication.
FAQs
A brand identity is what people will remember about you once you are not in front of their eyes. It's your product's/brand's soul. Everything associated with it that speaks to your custome.
And that's what constitutes a brand: a compilation of emotions, anticipations, encounters, actions, and perspectives.
No one remembers blunt AI-made brands; you need a character and an edge; you must look in a way that makes your customers want the stuff that you sell.
This package includes 15 hours of revisions for all work done. We want to ensure your brand assets meet your vision and expectations.
How many designs am I presented for each deliverible?
You are presented with 2-5 diferent sketches to chose from, and then with one final result. THis ensures that the product is what your cusutmer os going to enjoy.
If you discover that you need more revisions than what was originally agreed upon, don't worry—we've got you covered! Understanding that projects can change and evolve, we offer the option for additional revisions at just $35 per hour. This ensures you have the flexibility to make enhancements as needed, allowing your final product to perfectly align with your vision and aspirations.
Starting at$1,100
Duration13 days
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Digital Marketer
Graphic Designer
Service provided by
Mark Symkin Porto, Portugal
- 10
- Followers
Visual Brand Identity- Guidelines, Market Research, Design Mark Symkin
Starting at$1,100
Duration13 days
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Digital Marketer
Graphic Designer
This service is ideal for entrepreneurs who are looking to create a fresh visual identity that genuinely reflects their unique business values and vibe, or for those in need of a vibrant update to their existing branding. We communicate with your client visually, making your brand be loved. 💙
This is for you if:
- You have a clear understanding of your target audience or at least a solid hypothesis.
- You appreciate a comprehensive approach that encompasses every aspect of your brand’s identity.
- You're ready to invest time and resources in a thorough branding process to ensure long-term success.
- You're looking for an immersive experience that allows your brand to genuinely reflect your vision and values.
- Whether you're a newcomer or an established brand, you're on this journey.
What's included
✨ Brand Identity Guidelines 📖
A single source of truth for your team that outlines all the rules for design usage is provided. It is presented as a simple presentation. Brand Identity guidelines ensure your brand maintains a consistent appearance across all platforms.
🎯 Visual Market Research (light) 👀
Analysis of the client's business niche, including competitors and specific nuances about the customer profile (B2B/B2C, age, gender, location, income, experience, etc.).
✿ Logotype🌟
A series of sketches are created and then refined into two distinct types of logos: a logotype, which features text designed using a specific typeface (sometimes with creative variations), and a logo mark, which is purely a visual symbol. Additionally, there is a logo that combines both image and text. Each type serves its own purpose in different contexts; for instance, a logo is typically used on merchandise, while a logo mark is often employed as an app icon on a phone's home screen.
🇦Typeface (font) choices✍
We present you with a series of font combinations that we think can work for your brand as well as reasonong behind it. Than a choice is made.
A brand typically uses up to two fonts in its identity; however, there are exceptions where a single brand may use as many as four fonts. The more fonts used, the more complex and eclectic the design can become. Ultimately, the choice depends on the brand's vibe and preferences, as well as market research.
PS. It's up to you if we go with free fonts or use payed once, and the cost per font you are ready to spend.
Tone of voice (light):
A tone of voice is a brand's identity expressed in text. It serves as guidelines on how to sound likable to customers across all platforms and in all written communication.
FAQs
A brand identity is what people will remember about you once you are not in front of their eyes. It's your product's/brand's soul. Everything associated with it that speaks to your custome.
And that's what constitutes a brand: a compilation of emotions, anticipations, encounters, actions, and perspectives.
No one remembers blunt AI-made brands; you need a character and an edge; you must look in a way that makes your customers want the stuff that you sell.
This package includes 15 hours of revisions for all work done. We want to ensure your brand assets meet your vision and expectations.
How many designs am I presented for each deliverible?
You are presented with 2-5 diferent sketches to chose from, and then with one final result. THis ensures that the product is what your cusutmer os going to enjoy.
If you discover that you need more revisions than what was originally agreed upon, don't worry—we've got you covered! Understanding that projects can change and evolve, we offer the option for additional revisions at just $35 per hour. This ensures you have the flexibility to make enhancements as needed, allowing your final product to perfectly align with your vision and aspirations.
$1,100