A single source of truth for your team that outlines all the rules for design usage is provided. It is presented as a simple presentation. Brand Identity guidelines ensure your brand maintains a consistent appearance across all platforms.

Analysis of the client's business niche, including competitors and specific nuances about the customer profile (B2B/B2C, age, gender, location, income, experience, etc.).

A series of sketches are created and then refined into two distinct types of logos: a logotype, which features text designed using a specific typeface (sometimes with creative variations), and a logo mark, which is purely a visual symbol. Additionally, there is a logo that combines both image and text. Each type serves its own purpose in different contexts; for instance, a logo is typically used on merchandise, while a logo mark is often employed as an app icon on a phone's home screen.

We present you with a series of font combinations that we think can work for your brand as well as reasonong behind it. Than a choice is made. A brand typically uses up to two fonts in its identity; however, there are exceptions where a single brand may use as many as four fonts. The more fonts used, the more complex and eclectic the design can become. Ultimately, the choice depends on the brand's vibe and preferences, as well as market research. PS. It's up to you if we go with free fonts or use payed once, and the cost per font you are ready to spend.

A tone of voice is a brand's identity expressed in text. It serves as guidelines on how to sound likable to customers across all platforms and in all written communication.