Visual Brand Identity- Guidelines, Market Research, Design
Starting at
$
1,100
About this service
Summary
FAQs
What is brand identity, and why does my brand need it?
A brand identity is what people will remember about you once you are not in front of their eyes. It's your product's/brand's soul. Everything associated with it that speaks to your custome. And that's what constitutes a brand: a compilation of emotions, anticipations, encounters, actions, and perspectives. No one remembers blunt AI-made brands; you need a character and an edge; you must look in a way that makes your customers want the stuff that you sell.
How many revision rounds are included in the package?
This package includes 15 hours of revisions for all work done. We want to ensure your brand assets meet your vision and expectations. How many designs am I presented for each deliverible? You are presented with 2-5 diferent sketches to chose from, and then with one final result. THis ensures that the product is what your cusutmer os going to enjoy.
What happens if I find that I need more revisions beyond the initially agreed scope?
If you discover that you need more revisions than what was originally agreed upon, don't worry—we've got you covered! Understanding that projects can change and evolve, we offer the option for additional revisions at just $35 per hour. This ensures you have the flexibility to make enhancements as needed, allowing your final product to perfectly align with your vision and aspirations.
What's included
✨ Brand Identity Guidelines 📖
A single source of truth for your team that outlines all the rules for design usage is provided. It is presented as a simple presentation. Brand Identity guidelines ensure your brand maintains a consistent appearance across all platforms.
🎯 Visual Market Research (light) 👀
Analysis of the client's business niche, including competitors and specific nuances about the customer profile (B2B/B2C, age, gender, location, income, experience, etc.).
✿ Logotype🌟
A series of sketches are created and then refined into two distinct types of logos: a logotype, which features text designed using a specific typeface (sometimes with creative variations), and a logo mark, which is purely a visual symbol. Additionally, there is a logo that combines both image and text. Each type serves its own purpose in different contexts; for instance, a logo is typically used on merchandise, while a logo mark is often employed as an app icon on a phone's home screen.
🇦Typeface (font) choices✍
We present you with a series of font combinations that we think can work for your brand as well as reasonong behind it. Than a choice is made. A brand typically uses up to two fonts in its identity; however, there are exceptions where a single brand may use as many as four fonts. The more fonts used, the more complex and eclectic the design can become. Ultimately, the choice depends on the brand's vibe and preferences, as well as market research. PS. It's up to you if we go with free fonts or use payed once, and the cost per font you are ready to spend.
Tone of voice (light):
A tone of voice is a brand's identity expressed in text. It serves as guidelines on how to sound likable to customers across all platforms and in all written communication.
Example projects
Duration
13 days
Skills and tools
Industries