A visual identity is not just a graphic representation, it is a set of elements that distinguish you from your competitors. As such, our priority will be to create something memorable and with a lasting impact on your audience.

Brand Strategy and Research A plan to determine what brand image you want to create for your customers. Mood Board & Creative Direction This is the inspiration phase. Made up of images, colour palettes and typography, it's basically a canvas that will express the vision of the brand. Primary logo design A custom logo specially designed for your brand. Starting with 2 logo design directions, and 3 revisions. Delivery: All source files (AI, pdf, eps) Logo files ( png) with transparent background + Logo variations Typographic pairing These are fonts and graphic writing systems. In general, the visual identity is composed of two types (sometimes three). These typographies are used in all the brand's communication media (web and paper). Provides typographic installation files for use on computers/software. Colour Palette A brand colour palette is a collection of colours that represent your brand's personality. The brand colour palette is used within the brand elements. Brand Guidelines Document I submit the .pdf file. The file contains Guidelines with logos, fonts and brand colours. It is the general look and feel of a company's trademark identity.