Brand Identity Design by Mariana Matos

Brand Identity Design

Mariana Matos

Starting at

600

About this service

Summary

A visual identity is not just a graphic representation, it is a set of elements that distinguish you from your competitors. As such, our priority will be to create something memorable and with a lasting impact on your audience.

This service includes:

Brand Strategy and Research A plan to determine what brand image you want to create for your customers. Mood Board & Creative Direction This is the inspiration phase. Made up of images, colour palettes and typography, it's basically a canvas that will express the vision of the brand. Primary logo design A custom logo specially designed for your brand. Starting with 2 logo design directions, and 3 revisions. Delivery: All source files (AI, pdf, eps) Logo files ( png) with transparent background + Logo variations Typographic pairing These are fonts and graphic writing systems. In general, the visual identity is composed of two types (sometimes three). These typographies are used in all the brand's communication media (web and paper). Provides typographic installation files for use on computers/software. Colour Palette A brand colour palette is a collection of colours that represent your brand's personality. The brand colour palette is used within the brand elements. Brand Guidelines Document I submit the .pdf file. The file contains Guidelines with logos, fonts and brand colours. It is the general look and feel of a company's trademark identity.

What's included

The process
1. To start the process, you will be sent a short questionnaire so I can get a better sense of your brand needs and goals and all the important things I should know about it. In this will also be questions about budget and timings. 2. After analyzing the questionnaire, I will start researching what approach to use visually, and gathering inspiration for the visual direction board. I will work on proposing two visual direction boards to choose from. 3. Based on your choices, I will work on the color palette and typographic choices. I will introduce two design concepts and to make it easier to visualize them in a real environment, I will demonstrate them in mockups. 4. After you choose one of the concepts, we'll review and refine it. This includes a review for each piece of content. And then you'll be sent the most optimized visual files for optimal print quality. We look forward to working with you.

Example projects