Brand Strategy and Identity Design by Rehoboth Ige

Brand Strategy and Identity Design

Rehoboth Ige

Starting at

1,500

About this service

Summary

I create strategic brand identities that are more than a beautiful design. By fusing deep strategic thinking with purposeful creativity, I help businesses craft memorable brands that connect with their audience. What separates me is my methodical process-from comprehensive discovery and strategy sessions down to the thoughtful visual elements that really capture the essence and goals of your brand.

Process

Brand Discovery Let's get our feet wet with a casual yet serious discussion of your vision! Think of this as a friendly conversation in which we delve into the inner mechanics of your brand-in no rush, just a pure discovery of your business dreams, understanding your unique story, and mapping out precisely how design can help you achieve that.

What we'll be discussing :

Your brand's journey so far and where you want to take it; what makes you different in your industry; your ideal client and how to connect with them; visual preferences and inspiration; and the project timeline and deliverables. By the end of our call, I will make sure that a detailed summary of our discussion and a clear action plan for going forward will be well-documented. This ensures that we are on the same page before plunging into the design process.

2. Brand Strategy and Workshops

In these strategy sessions, we will :

Find the voice of your brand, its real personality

Define core values and mission

Map your brand positioning strategy

Clearly outline key differentiators that set you apart

Create a potent brand story that not only resonates with your audience but also inspires meaningful connections with your ideal target market.

You will be guided through a collaborative workshop and interactive exercises that uncover some very valuable insights into your brand and its true potential. After our session, you will receive a complete strategic briefing of our findings and recommendations so that you are armed with a roadmap for the development of your brand.

Past clients refer to this as their "aha moment"-the session in which everything about their brand finally clicks into place and a clear vision shows up.

3. MoodBoard and Visual Direction

This is your visual blueprint that will set the tone and aesthetic for your brand identity, establishing the emotional response we want to invoke and defining the visual language that speaks to your target audience.

Harmony between your brand strategy and visual elements; serve as a foundation for all future design decisions.

You will get a digitally prepared moodboard that we use as our North Star throughout the design process to ensure every visual choice fits perfectly with your brand's strategy and goals.

4. Logo, Color Palette and Typography

Logo Design

We will develop a versatile logo system with:

Primary logo design for use as main representation of the brand

Secondary logo variations for use when primary logo application isn't possible

Submark/icon for social media and small spaces

Color Palette

Colors can say a great deal about your brand before words could ever begin to. Carefully chosen so every color evokes the right emotion, helping to reinforce your brand strategy.

Typography

We're going to select and pair fonts that extend your brand personality. This may include:

- Primary font for heads and key messaging

- Secondary font for body text and supportive content

- Detailed rules of thumb for font usage and font hierarchy

This will all be delivered in various file formats to make sure you have what you need for digital and print applications.

What's included

Brand Discovery
Let's get our feet wet with a casual yet serious discussion of your vision! Think of this as a friendly conversation in which we delve into the inner mechanics of your brand-in no rush, just a pure discovery of your business dreams, understanding your unique story, and mapping out precisely how design can help you achieve that.
Brand Strategy and Worshops
Bring your vision to life with a comprehensive, interactive 3-4 hour workshop session where we help bring your brand strategy together. With detailed workbooks and structured exercises, we will develop the foundation of your brand identity in an efficient manner.
Moodboard & Visual Direction
Following our strategy workshop, we then translate your brand essence into visual inspiration. The curated imagery, textures, and patterns will be crafted together in a comprehensive moodboard that captures the overall visual direction of your brand.
Logo, Color Palette and Typography
These three elements are the core of your brand's visual presentation. We'll make a thoughtful design of every element that will compose a cohesive identity representative of your brand.
Other Assets (as Required)
Based on your specific needs in your branding, we're able to design necessary elements that will help build a more robust visual identity.
Brand Guidelines/Style Guide
Your complete brand blueprint-a strategic document to keep your brand consistent and impactful across all platforms. This thorough guide documents each minutest detail about your visual identity and renders clear rules for its implementation.

Example projects

Alayo Travel (Rebrand)

Recommendations

(5.0)

Shalom Ige • Roomme

Client • Mar 19, 2025

Recommended

Working with Rehoboth was an absolute delight! His creativity is unmatched, and his keen understanding of design helped us craft marketing banners that weren’t just eye-catching but also so impactful that they turned viewers into advocates—spreading the word far beyond what the visuals alone could reach. His insightful input elevated the project, and best of all, he delivers exceptionally—and ON TIME! Rehoboth is a rare gem in design and we’d work with him again in a heartbeat!

Duration

6 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer