I help shape the product alongside you, thinking through flows and features, pushing back on requests that don't make sense (and explaining why), and building systems from day one.

We'll be a good fit if you've got a validated idea, a rough prototype, or an early MVP, and you're committed to building your product right.

I'll be your partner who gives a shit about your product, as if it's my own.

📋 User flow diagrams & information architecture

🎨 Design system (colors, typography, spacing, components)

🖥️ High-fidelity UI design

ℹ️ Edge case designs (empty states, loading, errors)

✅ Dev-ready Figma file with annotations

📁 Product documentation as a source of truth for future decisions

Discovery. We walk through your research, prototype, or existing product. I ask hard questions to make sure we're solving the right problems.

Filling the gaps. Additional research or brainstorm phases to fill the missing pieces.

Journey mapping. Laying out flows, sketching out lo-fi prototypes.

UI Concept. Establishing the visual style.

Design system foundation. Starting out with a library of typography, colors, and basic reusable components. To be completed as design goes.

High-fidelity design. I design the whole product with everything covered: edge cases, dead ends and other things that could get missed.

Developer hand-off. You get an organized Figma file, component library, and a documentation so your dev team knows exactly what to build.

Most of my clients stick around for ongoing work. Iterating based on user feedback, designing new features, refining flows as the product grows.