Full Visual Identity and Branding

pro

Xenia Capcan

(0)

Starting at

750

About this service

Summary

If you ever worked with me on a design project, you know I don't just design logos. I craft visual stories and establish a strong voice so that your brand can visually speak for itself.

The full brand identity package will include everything you'll need to move forward with spreading your brand's voice. A strong visual identity will help empathize with your audience and create stronger connections in their memories.

Please note that the total cost of the project will depend on your specific business needs. After an initial consultation, we can craft a package that best fits your needs.

Process

Discovery Consultation. Schedule a call with me so we can get to know each other, discuss your brand and business goals. You can learn more about my process and discuss possible packages.

Booking & Creative Brief. (Week 1) When you're ready to work together, we'll create and sign a contract outlining the process and important deadlines that work both for me and you. Once signed, I'll add you to our common digital space to keep track of the project and send over a creative brief to outline your brand's values and needs.

First logo review. (Week 2) After receiving your filled out brief, I'll begin working on creating a couple different concepts that include a rough draft of logomark, moodboard and some sample applications. I'll send you those over for review and we can discuss which one resonates most with you and works best for your brand.

Identity Development. (Week 3-4) After approving the final direction, I will begin developing the full identity and assets outlined in deliverables. Once those are complete, we'll schedule a call to have the full brand identity presentation and discuss if any changed need to be made.

Package & Deliver. (End of Week 4) After getting the final thumbs up (yay!), I'll package your identity in a zipped file with all your assets ready to use as well as an identity manual which outlines on how to use them. Pleasure to work with you!

FAQs

Can you design just a logo?
Unfortunately, I do not simply deliver logos as from my experience, it doesn't deliver the full story of your brand. However, if you're not ready to commit to a full identity package, I offer a MINI identity package with a smaller amount of deliverables (please see my other service)

What's included

Discovery Call
A small introduction chat where we can learn more about each other. We'll discuss your current brand, goals for your business, and how we can achieve them through a new identity.
Brand Strategy
Before we start designing, we'll define your business goals and outline a strategy not only for your visual identity but brand story and values going forward.
Full Brand Identity Manual (PDF)
Complete detailed brand identity manual which includes guidelines on logomarks, sizing for print and digital, type and color system codes, do's and don'ts, and more! The manual acts as a 'rule book' to make it easier for you to refer to how to use any of your assets for different purposes as well as when passing on to others to refer to when applying the identity.
Primary Logo
The face of your brand!
Alternative Logomarks
Based on the needs of your business, we'll decide on any alternative versions of your primary logo.
Color Palette
Hero, supportive, and background colors of your brand.
Type System
Font pairings used in the logo and across identity.
Brand Patterns
Two brand patterns to jazz up your brand's personality.
Custom Icons
A set of six brand icons based on your business needs.
Stationary Design
Business cards and letterhead design formatted for print.
Social Media Templates
Ten social media templates (posts & story format) ready to be customized in Adobe Express.
Three revisions
We'll iterate based on your feedback, but hopefully, we can get it on the first try!
Additional deliverables
Based on your business needs, we can discuss what else you might need. This can include packaging, various stationery, motion graphics, merch, and more! (Please note these can come at an additional cost based on the task)