What's included

• Discovery Call

  A small introduction chat where we can learn more about each other. We'll discuss your current brand, goals for your business, and how we can achieve them through a new identity.

• Brand Strategy

  Before we start designing, we'll define your business goals and outline a strategy not only for your visual identity but brand story and values going forward.

• Primary Logo

  The face of your brand!

• Alternative Logomarks

  Based on the needs of your business, we'll decide on any alternative versions of your primary logo.

• Color Palette

  Hero, supportive, and background colors of your brand.

• Type System

  Font pairings used in the logo and across identity.

• Identity Manual

  PDF manual which includes guidelines on logomarks, sizing for print and digital, type and color system codes, do's and don'ts, and more! The manual acts as a 'rule book' to make it easier for you to refer to how to use any of your logos for different purposes as well as when passing on to others to refer to when applying the identity.