Mini Identity + Logo Package

pro

Xenia Capcan

(0)

Starting at

350

About this service

Summary

The mini identity package includes the basic visuals needed for your brand including logo, type and color palette.

This is perfect for anyone who's not ready yet to commit to fully establishing their identity, but needs the basics for their print and digital needs.

Process

Discovery Consultation. Schedule a call with me so we can get to know each other, discuss your brand and business goals. You can learn more about my process and discuss possible packages.

Booking & Creative Brief. (Week 1) When you're ready to work together, we'll create and sign a contract outlining the process and important deadlines that work both for me and you. Once signed, I'll add you to our common digital space to keep track of the project and send over a creative brief to outline your brand's values and needs.

First logo review. (Week 2) After receiving your filled out brief, I'll begin working on creating a couple different concepts that include a rough draft of logomark, moodboard and some sample applications. I'll send you those over for review and we can discuss which one resonates most with you and works best for your brand.

Final Logo Development. (Week 3) After approving the final direction, I will begin developing the final logo, type system and color palette. Once those are complete, we'll schedule a call to have the full brand identity presentation and discuss if any changed need to be made.

Package & Deliver. (End of Week 3) After getting the final thumbs up (yay!), I'll package your logo marks in a zipped file with all your assets ready to use as well as an identity manual which outlines on how to use them. Pleasure to work with you!

What's included

Discovery Call
A small introduction chat where we can learn more about each other. We'll discuss your current brand, goals for your business, and how we can achieve them through a new identity.
Brand Strategy
Before we start designing, we'll define your business goals and outline a strategy not only for your visual identity but brand story and values going forward.
Primary Logo
The face of your brand!
Alternative Logomarks
Based on the needs of your business, we'll decide on any alternative versions of your primary logo.
Color Palette
Hero, supportive, and background colors of your brand.
Type System
Font pairings used in the logo and across identity.
Identity Manual
PDF manual which includes guidelines on logomarks, sizing for print and digital, type and color system codes, do's and don'ts, and more! The manual acts as a 'rule book' to make it easier for you to refer to how to use any of your logos for different purposes as well as when passing on to others to refer to when applying the identity.