Branding & Web Style GuideDang Nguyen
This service is for brands that want their website and digital touch points to feel intentional, recognizable, and cohesive. You’re not just getting colors and fonts - you’re getting a. clear visual language that tells your story and speaks directly to your users without needing a lot of words. Our team is made up of award‑winning designers and a track record of highly creative web projects, the focus is on crafting a brand system that feels premium, modern, and uniquely yours.
The result is a practical, easy‑to-use style guide that your team, partners, and future collaborators can follow. It keeps every landing page, campaign, and product update on-brand, so you stand out consistently and your website feels like one clear voice instead of a mix of styles.
What's included
Brand & Audience Discovery Session
A 60–90 minute workshop to understand your brand story, values, positioning, and audience. Together, we define how you want people to feel when they interact with your brand online and what makes you different in your space.
Visual Direction & Mood Exploration
1–2 visual directions (moodboards) that explore possible looks and feels—using references, textures, colors, and typography styles. You choose a direction and we refine it, so the final system is grounded in your preferences but elevated by our creative expertise.
Color System for Web
A primary and secondary palette optimized for screens, including neutrals and accent colors. Each color includes usage guidance (e.g., background, text, call-to-action, states) and accessibility considerations, so your website stays readable and consistent.
Typography System
A hierarchy that defines heading levels, body text, captions, and special styles (e.g., pull quotes, labels). You’ll see how each style should look and where to use it, making it easier to create new pages that still feel “on brand.”
Components & UI Elements
A set of core UI elements tailored for your website: buttons, links, form fields, cards, tags, badges, and simple navigation patterns. Each element includes spacing, sizing, and usage notes so designers and developers can apply them consistently.
Imagery & Art Direction Guidelines
Recommendations for photography, illustration, and graphic styles that match your brand’s tone - plus examples of what fits and what doesn’t. This ensures your visuals and content all feel like they belong to the same world, even when created over time or by different people.
Interaction & Motion Principles
High-level guidance on how your brand should move on the web: hover behavior, scroll reveals, animation speed, and level of playfulness vs. restraint. This helps Webflow interactions feel intentional and branded instead of random.
Web-Ready Style Guide Document (PDF/Notion/Figma)
A polished, shareable document that pulls all guidelines together in a clear structure. It’s designed for both designers and non‑designers, so your team can quickly answer “How should this look?” without guessing.
Handoff & Walkthrough Session
A 45-60 minute walkthrough of the style guide with time for Q&A. Your team learns how to use the system in real scenarios - landing pages, campaigns, social graphics - so the guide doesn’t just sit in a folder, but actually shapes your day‑to‑day work.
FAQs
A web-focused style guide gives your team clear rules for how your brand should look and feel online - colors, typography, components, and imagery - so every landing page, campaign, and update feels consistent. Instead of redesigning from scratch each time, you have a system that keeps everything cohesive and recognizable.
This service is ideal for startups, creative companies, and growing businesses that already have a logo or basic identity but need a more refined, consistent visual language for their website and digital channels. It’s especially useful if multiple people or agencies are touching your brand and things are starting to look mismatched.
A logo is helpful but not mandatory. If you already have one, the style guide will show how to use it correctly (sizes, spacing, do’s and don’ts). If you don’t, we can either work with a temporary wordmark or discuss adding a separate logo or identity project before or alongside this engagement.
You’ll receive a web-ready style guide document that covers typography, color system, core UI elements, imagery direction, interaction principles, and logo usage (where applicable). It’s delivered in a format your team can easily reference - such as PDF, Notion, or Figma - so designers, developers, and marketers can all work from the same source of truth.
The style guide is the foundation for any future web design or development work. Once the system is defined, it becomes much faster to design and build pages that feel on-brand, and much easier to maintain consistency as the site grows.
Most brand kit projects take around 2 - 4 weeks, depending on how much exploration we do and how many rounds of refinement you’d like. The timeline is confirmed at the start of the project so you know when you’ll have a final, ready-to-use guide.
Dang's other services
Starting at$800
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Dang Nguyen proVietnam
- $10k+
- Earned
- 4
- Paid projects
- 5.00
- Rating
- 37
- Followers
Branding & Web Style GuideDang Nguyen
Starting at$800
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
This service is for brands that want their website and digital touch points to feel intentional, recognizable, and cohesive. You’re not just getting colors and fonts - you’re getting a. clear visual language that tells your story and speaks directly to your users without needing a lot of words. Our team is made up of award‑winning designers and a track record of highly creative web projects, the focus is on crafting a brand system that feels premium, modern, and uniquely yours.
The result is a practical, easy‑to-use style guide that your team, partners, and future collaborators can follow. It keeps every landing page, campaign, and product update on-brand, so you stand out consistently and your website feels like one clear voice instead of a mix of styles.
What's included
Brand & Audience Discovery Session
A 60–90 minute workshop to understand your brand story, values, positioning, and audience. Together, we define how you want people to feel when they interact with your brand online and what makes you different in your space.
Visual Direction & Mood Exploration
1–2 visual directions (moodboards) that explore possible looks and feels—using references, textures, colors, and typography styles. You choose a direction and we refine it, so the final system is grounded in your preferences but elevated by our creative expertise.
Color System for Web
A primary and secondary palette optimized for screens, including neutrals and accent colors. Each color includes usage guidance (e.g., background, text, call-to-action, states) and accessibility considerations, so your website stays readable and consistent.
Typography System
A hierarchy that defines heading levels, body text, captions, and special styles (e.g., pull quotes, labels). You’ll see how each style should look and where to use it, making it easier to create new pages that still feel “on brand.”
Components & UI Elements
A set of core UI elements tailored for your website: buttons, links, form fields, cards, tags, badges, and simple navigation patterns. Each element includes spacing, sizing, and usage notes so designers and developers can apply them consistently.
Imagery & Art Direction Guidelines
Recommendations for photography, illustration, and graphic styles that match your brand’s tone - plus examples of what fits and what doesn’t. This ensures your visuals and content all feel like they belong to the same world, even when created over time or by different people.
Interaction & Motion Principles
High-level guidance on how your brand should move on the web: hover behavior, scroll reveals, animation speed, and level of playfulness vs. restraint. This helps Webflow interactions feel intentional and branded instead of random.
Web-Ready Style Guide Document (PDF/Notion/Figma)
A polished, shareable document that pulls all guidelines together in a clear structure. It’s designed for both designers and non‑designers, so your team can quickly answer “How should this look?” without guessing.
Handoff & Walkthrough Session
A 45-60 minute walkthrough of the style guide with time for Q&A. Your team learns how to use the system in real scenarios - landing pages, campaigns, social graphics - so the guide doesn’t just sit in a folder, but actually shapes your day‑to‑day work.
FAQs
A web-focused style guide gives your team clear rules for how your brand should look and feel online - colors, typography, components, and imagery - so every landing page, campaign, and update feels consistent. Instead of redesigning from scratch each time, you have a system that keeps everything cohesive and recognizable.
This service is ideal for startups, creative companies, and growing businesses that already have a logo or basic identity but need a more refined, consistent visual language for their website and digital channels. It’s especially useful if multiple people or agencies are touching your brand and things are starting to look mismatched.
A logo is helpful but not mandatory. If you already have one, the style guide will show how to use it correctly (sizes, spacing, do’s and don’ts). If you don’t, we can either work with a temporary wordmark or discuss adding a separate logo or identity project before or alongside this engagement.
You’ll receive a web-ready style guide document that covers typography, color system, core UI elements, imagery direction, interaction principles, and logo usage (where applicable). It’s delivered in a format your team can easily reference - such as PDF, Notion, or Figma - so designers, developers, and marketers can all work from the same source of truth.
The style guide is the foundation for any future web design or development work. Once the system is defined, it becomes much faster to design and build pages that feel on-brand, and much easier to maintain consistency as the site grows.
Most brand kit projects take around 2 - 4 weeks, depending on how much exploration we do and how many rounds of refinement you’d like. The timeline is confirmed at the start of the project so you know when you’ll have a final, ready-to-use guide.
Dang's other services
$800