Branding & Web Style Guide
Starting at
$
800
About this service
Summary
FAQs
Why do I need a web-focused brand style guide?
A web-focused style guide gives your team clear rules for how your brand should look and feel online - colors, typography, components, and imagery - so every landing page, campaign, and update feels consistent. Instead of redesigning from scratch each time, you have a system that keeps everything cohesive and recognizable.
What kind of brands is this service best for?
This service is ideal for startups, creative companies, and growing businesses that already have a logo or basic identity but need a more refined, consistent visual language for their website and digital channels. It’s especially useful if multiple people or agencies are touching your brand and things are starting to look mismatched.
Do I need an existing logo before we start?
A logo is helpful but not mandatory. If you already have one, the style guide will show how to use it correctly (sizes, spacing, do’s and don’ts). If you don’t, we can either work with a temporary wordmark or discuss adding a separate logo or identity project before or alongside this engagement.
What will I actually receive at the end of the project?
You’ll receive a web-ready style guide document that covers typography, color system, core UI elements, imagery direction, interaction principles, and logo usage (where applicable). It’s delivered in a format your team can easily reference - such as PDF, Notion, or Figma - so designers, developers, and marketers can all work from the same source of truth.
How does this connect to my website redesign or development?
The style guide is the foundation for any future web design or development work. Once the system is defined, it becomes much faster to design and build pages that feel on-brand, and much easier to maintain consistency as the site grows.
How long does a brand style guide project usually take?
Most brand kit projects take around 2 - 4 weeks, depending on how much exploration we do and how many rounds of refinement you’d like. The timeline is confirmed at the start of the project so you know when you’ll have a final, ready-to-use guide.
What's included
Brand & Audience Discovery Session
A 60–90 minute workshop to understand your brand story, values, positioning, and audience. Together, we define how you want people to feel when they interact with your brand online and what makes you different in your space.
Visual Direction & Mood Exploration
1–2 visual directions (moodboards) that explore possible looks and feels—using references, textures, colors, and typography styles. You choose a direction and we refine it, so the final system is grounded in your preferences but elevated by our creative expertise.
Color System for Web
A primary and secondary palette optimized for screens, including neutrals and accent colors. Each color includes usage guidance (e.g., background, text, call-to-action, states) and accessibility considerations, so your website stays readable and consistent.
Typography System
A hierarchy that defines heading levels, body text, captions, and special styles (e.g., pull quotes, labels). You’ll see how each style should look and where to use it, making it easier to create new pages that still feel “on brand.”
Components & UI Elements
A set of core UI elements tailored for your website: buttons, links, form fields, cards, tags, badges, and simple navigation patterns. Each element includes spacing, sizing, and usage notes so designers and developers can apply them consistently.
Imagery & Art Direction Guidelines
Recommendations for photography, illustration, and graphic styles that match your brand’s tone - plus examples of what fits and what doesn’t. This ensures your visuals and content all feel like they belong to the same world, even when created over time or by different people.
Interaction & Motion Principles
High-level guidance on how your brand should move on the web: hover behavior, scroll reveals, animation speed, and level of playfulness vs. restraint. This helps Webflow interactions feel intentional and branded instead of random.
Web-Ready Style Guide Document (PDF/Notion/Figma)
A polished, shareable document that pulls all guidelines together in a clear structure. It’s designed for both designers and non‑designers, so your team can quickly answer “How should this look?” without guessing.
Handoff & Walkthrough Session
A 45-60 minute walkthrough of the style guide with time for Q&A. Your team learns how to use the system in real scenarios - landing pages, campaigns, social graphics - so the guide doesn’t just sit in a folder, but actually shapes your day‑to‑day work.
Duration
2 weeks
Skills and tools
Industries