Website Performance Optimization for Better UX & ConversionsStanley Black ✨
I help businesses achieve faster website load times, higher Core Web Vitals scores, and better user experiences by deeply optimizing their websites — front to back. My process blends technical precision with proven performance strategies, tailored to your platform. What sets me apart? You don’t just get speed tweaks — you get measurable results, full reporting, and ongoing support to keep your site lightning-fast long after the work is done.
What's included
🔍 Comprehensive Performance Audit
We begin with a full-stack technical audit using tools like Lighthouse, PageSpeed Insights, GTmetrix, and WebPageTest to uncover performance bottlenecks across code, assets, hosting, and delivery layers.
🧰 Frontend Optimization
We implement high-impact improvements that directly boost load times and interactivity:
• Next-gen image formats (WebP/AVIF)
• Lazy loading for images & iframes
• JavaScript & CSS minification
• Code splitting and tree shaking
• Font loading optimization (preload, swap)
• Removal of unused or render-blocking assets
3. 🗃️ Backend & Server-Side Enhancements
We fine-tune server behavior and infrastructure to reduce TTFB (Time to First Byte) and improve stability:
• Browser and server-side caching
• GZIP or Brotli compression
• Database query optimization (if applicable)
• CDN configuration (Cloudflare, BunnyCDN, etc.)
• HTTP/2 and performance header tuning
4. 📊 Core Web Vitals & PageSpeed Optimization
We focus on measurable improvements in:
• Largest Contentful Paint (LCP)
• First Input Delay (FID) / Interaction to Next Paint (INP)
• Cumulative Layout Shift (CLS)
• Google PageSpeed Insights scores (Mobile & Desktop)
• Lighthouse Performance Score
5. 🧪 Before & After Testing Reports
We document real-world results before and after optimization using:
• Google PageSpeed Insights
• GTmetrix
• WebPageTest
• Lighthouse (Chrome DevTools)
Each report includes comparative scoring, load waterfall charts, and mobile vs. desktop insights.
6. 📄 Custom Optimization Report
You receive a detailed PDF report summarizing:
• What was optimized and why
• The performance impact of each change
• Recommendations for ongoing performance best practices (images, scripts, plugins, etc.)
7. 🤝 Post-Launch Support & Guidance
Two weeks of follow-up support to ensure the optimizations remain stable. Includes:
• Monitoring for regressions or issues
• Best practices for ongoing content and asset handling
• Recommendations for future enhancements or scaling
FAQs
Results vary by site, but most clients see 30–70% improvement in load time and significant gains in PageSpeed and Core Web Vitals scores — especially on mobile.
Yes. I specialize in optimizing all major platforms, including custom-coded websites, CMS platforms like WordPress, and eCommerce setups like WooCommerce and Shopify.
No. All changes are non-destructive and performance-focused. I test everything in a staging or backup-safe environment to preserve functionality.
Just access to your website backend, hosting panel, and CDN (if any). I’ll walk you through it step by step.
Absolutely. I provide best practice guidelines, optional long-term monitoring, and can be retained for future audits or content support.
Example work
Contact for pricing
Tags
Crazy Egg
Google Analytics
Hotjar
SEMrush
Sentry
Frontend Engineer
Fullstack Engineer
SEO Specialist
Service provided by
Stanley Black ✨ maxCape Town, South Africa
- $5k+
- Earned
- 2
- Paid projects
- 27
- Followers
Website Performance Optimization for Better UX & ConversionsStanley Black ✨
Contact for pricing
Tags
Crazy Egg
Google Analytics
Hotjar
SEMrush
Sentry
Frontend Engineer
Fullstack Engineer
SEO Specialist
I help businesses achieve faster website load times, higher Core Web Vitals scores, and better user experiences by deeply optimizing their websites — front to back. My process blends technical precision with proven performance strategies, tailored to your platform. What sets me apart? You don’t just get speed tweaks — you get measurable results, full reporting, and ongoing support to keep your site lightning-fast long after the work is done.
What's included
🔍 Comprehensive Performance Audit
We begin with a full-stack technical audit using tools like Lighthouse, PageSpeed Insights, GTmetrix, and WebPageTest to uncover performance bottlenecks across code, assets, hosting, and delivery layers.
🧰 Frontend Optimization
We implement high-impact improvements that directly boost load times and interactivity:
• Next-gen image formats (WebP/AVIF)
• Lazy loading for images & iframes
• JavaScript & CSS minification
• Code splitting and tree shaking
• Font loading optimization (preload, swap)
• Removal of unused or render-blocking assets
3. 🗃️ Backend & Server-Side Enhancements
We fine-tune server behavior and infrastructure to reduce TTFB (Time to First Byte) and improve stability:
• Browser and server-side caching
• GZIP or Brotli compression
• Database query optimization (if applicable)
• CDN configuration (Cloudflare, BunnyCDN, etc.)
• HTTP/2 and performance header tuning
4. 📊 Core Web Vitals & PageSpeed Optimization
We focus on measurable improvements in:
• Largest Contentful Paint (LCP)
• First Input Delay (FID) / Interaction to Next Paint (INP)
• Cumulative Layout Shift (CLS)
• Google PageSpeed Insights scores (Mobile & Desktop)
• Lighthouse Performance Score
5. 🧪 Before & After Testing Reports
We document real-world results before and after optimization using:
• Google PageSpeed Insights
• GTmetrix
• WebPageTest
• Lighthouse (Chrome DevTools)
Each report includes comparative scoring, load waterfall charts, and mobile vs. desktop insights.
6. 📄 Custom Optimization Report
You receive a detailed PDF report summarizing:
• What was optimized and why
• The performance impact of each change
• Recommendations for ongoing performance best practices (images, scripts, plugins, etc.)
7. 🤝 Post-Launch Support & Guidance
Two weeks of follow-up support to ensure the optimizations remain stable. Includes:
• Monitoring for regressions or issues
• Best practices for ongoing content and asset handling
• Recommendations for future enhancements or scaling
FAQs
Results vary by site, but most clients see 30–70% improvement in load time and significant gains in PageSpeed and Core Web Vitals scores — especially on mobile.
Yes. I specialize in optimizing all major platforms, including custom-coded websites, CMS platforms like WordPress, and eCommerce setups like WooCommerce and Shopify.
No. All changes are non-destructive and performance-focused. I test everything in a staging or backup-safe environment to preserve functionality.
Just access to your website backend, hosting panel, and CDN (if any). I’ll walk you through it step by step.
Absolutely. I provide best practice guidelines, optional long-term monitoring, and can be retained for future audits or content support.
Example work
Contact for pricing