Website Performance Optimization for Better UX & Conversions by Stanley Black ✨

Website Performance Optimization for Better UX & Conversions

Stanley Black ✨

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About this service

Summary

I help businesses achieve faster website load times, higher Core Web Vitals scores, and better user experiences by deeply optimizing their websites — front to back. My process blends technical precision with proven performance strategies, tailored to your platform. What sets me apart? You don’t just get speed tweaks — you get measurable results, full reporting, and ongoing support to keep your site lightning-fast long after the work is done.

Process

Initial Audit We run diagnostics using industry-standard tools to identify key performance bottlenecks.

Implementation Your website is optimized across frontend assets, server configurations, and caching/CDN layers.

Testing & Reporting Before-and-after results are documented with visual reports and scores from tools like GTmetrix and PageSpeed Insights.

Support & Handoff You get a detailed report and two weeks of follow-up support to ensure stability and long-term performance.

FAQs

How much speed improvement should I expect?
Results vary by site, but most clients see 30–70% improvement in load time and significant gains in PageSpeed and Core Web Vitals scores — especially on mobile.
Do you work with WordPress/WooCommerce/Shopify?
Yes. I specialize in optimizing all major platforms, including custom-coded websites, CMS platforms like WordPress, and eCommerce setups like WooCommerce and Shopify.
Will this affect my site’s design or functionality?
No. All changes are non-destructive and performance-focused. I test everything in a staging or backup-safe environment to preserve functionality.
What do you need from me to get started?
Just access to your website backend, hosting panel, and CDN (if any). I’ll walk you through it step by step.
Can you help me maintain performance after optimization?
Absolutely. I provide best practice guidelines, optional long-term monitoring, and can be retained for future audits or content support.

What's included

🔍 Comprehensive Performance Audit
We begin with a full-stack technical audit using tools like Lighthouse, PageSpeed Insights, GTmetrix, and WebPageTest to uncover performance bottlenecks across code, assets, hosting, and delivery layers.
🧰 Frontend Optimization
We implement high-impact improvements that directly boost load times and interactivity: • Next-gen image formats (WebP/AVIF) • Lazy loading for images & iframes • JavaScript & CSS minification • Code splitting and tree shaking • Font loading optimization (preload, swap) • Removal of unused or render-blocking assets
3. 🗃️ Backend & Server-Side Enhancements
We fine-tune server behavior and infrastructure to reduce TTFB (Time to First Byte) and improve stability: • Browser and server-side caching • GZIP or Brotli compression • Database query optimization (if applicable) • CDN configuration (Cloudflare, BunnyCDN, etc.) • HTTP/2 and performance header tuning
4. 📊 Core Web Vitals & PageSpeed Optimization
We focus on measurable improvements in: • Largest Contentful Paint (LCP) • First Input Delay (FID) / Interaction to Next Paint (INP) • Cumulative Layout Shift (CLS) • Google PageSpeed Insights scores (Mobile & Desktop) • Lighthouse Performance Score
5. 🧪 Before & After Testing Reports
We document real-world results before and after optimization using: • Google PageSpeed Insights • GTmetrix • WebPageTest • Lighthouse (Chrome DevTools) Each report includes comparative scoring, load waterfall charts, and mobile vs. desktop insights.
6. 📄 Custom Optimization Report
You receive a detailed PDF report summarizing: • What was optimized and why • The performance impact of each change • Recommendations for ongoing performance best practices (images, scripts, plugins, etc.)
7. 🤝 Post-Launch Support & Guidance
Two weeks of follow-up support to ensure the optimizations remain stable. Includes: • Monitoring for regressions or issues • Best practices for ongoing content and asset handling • Recommendations for future enhancements or scaling