A clear, actionable campaign strategy for companies that need a senior marketer to define the plan before they execute.

I take your business goals, ICP, and competitive context and turn them into a concrete campaign strategy — channel mix, messaging framework, budget allocation, targeting approach, and success metrics. The deliverable is a written strategy document plus a Loom walkthrough. A live working session is available if needed.

What's covered:

ICP and buyer journey definition

Channel mix recommendation and rationale

Messaging framework by audience segment

Budget allocation across channels

Campaign structure and targeting approach

KPIs and success metrics

Prioritized 90-day execution roadmap