I will conduct a thorough review of the website from a Conversion Rate Optimisation (CRO) perspective, aiming to identify actionable opportunities that can significantly improve Revenue Per Visitor. When performing this detailed analysis, I focus on several critical aspects, including: - Physical and Digital Platform Consistency: Ensuring that the user experience is seamless and coherent across both physical stores and digital platforms. - Customer Journey and Navigation: Examining how users move through the site, identifying any friction points or obstacles that could hinder their progress. - Branding and Typography: Evaluating the visual identity and text presentation to ensure they align with the brand’s values and enhance readability. - Page Layouts: Assessing the structure and organisation of pages to optimise user engagement and conversion rates. - Merchandising and Offers: Reviewing product presentation and promotional strategies to maximise appeal and encourage purchases. - Copywriting: Analysing the quality, clarity, and persuasiveness of the written content to better connect with the target audience and drive action.

Following the completion of the audit, the client will be provided with a comprehensive and detailed report that clearly showcases the various issues identified on the website from a Conversion Rate Optimisation (CRO) perspective. This report will thoroughly highlight the key areas where users experience friction or obstacles, which may be hindering overall performance and user satisfaction. In addition to identifying these problem areas, the report will offer practical suggestions for quick and easy "Just Fix It" tasks that can be implemented immediately to improve the user experience. Furthermore, it will include well-considered experimentation ideas designed to drive higher efficiency and effectiveness from the website, ultimately aiming to boost conversion rates and overall business success. To ensure clarity and ease of understanding, the entire report will be delivered through a Loom video walkthrough, allowing the client to visually follow along with the key points and recommendations in a convenient and engaging format.

To help accelerate the implementation of Conversion Rate Optimisation (CRO) recommendations within your brand and effectively build sustained momentum, I will develop a carefully tailored and custom CRO task list designed specifically to assist in prioritising the various jobs that need to be completed. These tasks will be systematically categorised into different segments, ranging from those that require urgent attention and must be fixed immediately to those that involve longer-term strategic experimentation and testing. This structured approach ensures clarity and focus throughout the process.