CRO Experimentation for DTC E-commerce Brands
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About this service
Summary
FAQs
How long does it take to see meaningful results?
Most clients begin seeing initial insights within the first 30 days, and measurable conversion improvements within one to three months. CRO is a continual process, so results compound as more tests run and learnings build over time.
Do I need any existing CRO tools before we start?
No. If you already have tools in place, I integrate with your current setup. If not, I will recommend suitable platforms based on your needs and help with the full setup and configuration.
How do you decide which tests to run first?
All tests are prioritised using an impact versus effort framework. This ensures we focus on experiments that have strong potential to improve revenue with realistic implementation requirements.
What happens if a test does not perform well?
Even unsuccessful tests provide valuable insights. If a variation underperforms, I document the learnings, adjust the hypothesis and use the findings to inform future tests. Every experiment contributes to a stronger optimisation strategy.
Will the tests disrupt my live site or user experience?
No. All experiments are implemented in a way that keeps your user experience stable and consistent. I perform quality checks before anything goes live to ensure smooth operation and accurate tracking.
Do you only test button colours?
No. While button colour tests can be useful in specific situations, they are only a tiny part of a much wider CRO approach. I focus on high impact opportunities across multiple layers including page layout, messaging, value propositions, user psychology, friction points, pricing clarity and overall site experience. The goal is to identify meaningful changes that influence behaviour, improve margins and drive measurable revenue growth.
Will tests slow down my site?
CRO testing tools can increase load times, but typically most CRO tools do a pretty good job at providing light-weight and fast loading scripts to run their experiments. That said, incremental revenue driven through experimentation usually outweighs small potential increases in load times. If you're concerned we can suggest tools known for very fast load times to help mitigate this further.
How much traffic do I need?
At minimum for running experimentation I recommend 10k/mo sessions. This allows enough volume to evaluate test effectiveness. That said, depending on conversion volume, tests may take longer to conclude statistically significant results. It's technically possible to run experiments on lower traffic than sites than this, but test cycles will tend to be longer and lower velocity. If you're unsure, please message and we can discuss your unique situation.
What's included
CRO Growth Program
Our managed CRO experimentation program allows you to leverage my skills and expertise to grow revenue to the next level without spending more money on paid ads. If you're looking for an end-to-end service that will focus on prioritisation of high-impact tests that drive meaningful improvements in incremental revenue, this is your ideal choice. Read on for full details of what's included.
🧭 CRO Strategy Call
A focused session to understand your goals, audience and current performance. Together we identify key opportunities for optimisation and set a clear roadmap for experimentation.
🔬 Test Hypothesis & Planning
Development of data-driven hypotheses rooted in user behaviour and analytics. I outline what we will test, why it matters and what success will look like.
🎨 Experiment Design & Prioritisation
Creation of high quality experiment concepts supported by UX best practice. I prioritise tests based on impact and effort so we focus on meaningful revenue-driving improvements.
🛠️ Tech Setup & Integration
Implementation of all technical requirements for experimentation. This includes tool configuration, tracking setup and ensuring your testing environment runs smoothly.
📊 1 - 3 Tests per Month (A/B & Split Test)
Ongoing delivery of structured experiments designed to improve conversion rates. Each month I launch and manage one to three tests aligned with your growth objectives. Test volume is dependent on traffic levels.
📈 Experiment Results Analysis & Tracking
In depth analysis of experiment performance to uncover insights and validate outcomes. All results are tracked and documented so we can make confident decisions on next steps.
🤝 Regular Strategic CRO Consultations
Consistent check ins to review progress, refine strategy and discuss upcoming opportunities. These sessions ensure continued alignment and momentum across the CRO programme.
Example projects
Recommendations
(5.0)
Client • Oct 3, 2024
Recommended
Finn is definitely one of the best freelancers you can work with. He integrated a bundle function into our Replo landing pages seamlessly and took the time to test everything thoroughly to ensure it worked perfectly. The project was completed quickly, and his communication was top-notch throughout the entire process. Would highly recommend Finn for any web development or landing page work. Will definitely be working with him again in the future!
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