CRO Experimentation for DTC E-commerce Brands by Finn Gedge GibbCRO Experimentation for DTC E-commerce Brands by Finn Gedge Gibb
CRO Experimentation for DTC E-commerce BrandsFinn Gedge Gibb
Unlock higher revenue from your e-commerce store without increasing spend on paid ads through a fully managed CRO experimentation programme.
This end to end service is designed for DTC businesses that want systematic, data driven testing that delivers meaningful improvements in incremental revenue.
I manage the entire experimentation process from strategic planning to technical setup, test execution and ongoing optimisation. By focusing on increasing your site efficiency, we create a sustainable foundation for long term growth and scalability.
My approach is holistic, data-driven and anchored in CRO best practices to help maximise Revenue Per Visitor across your customer journey.
What's included
CRO Growth Program
Our managed CRO experimentation program allows you to leverage my skills and expertise to grow revenue to the next level without spending more money on paid ads.
If you're looking for an end-to-end service that will focus on prioritisation of high-impact tests that drive meaningful improvements in incremental revenue, this is your ideal choice. Read on for full details of what's included.
🧭 CRO Strategy Call
A focused session to understand your goals, audience and current performance. Together we identify key opportunities for optimisation and set a clear roadmap for experimentation.
🔬 Test Hypothesis & Planning
Development of data-driven hypotheses rooted in user behaviour and analytics. I outline what we will test, why it matters and what success will look like.
🎨 Experiment Design & Prioritisation
Creation of high quality experiment concepts supported by UX best practice. I prioritise tests based on impact and effort so we focus on meaningful revenue-driving improvements.
🛠️ Tech Setup & Integration
Implementation of all technical requirements for experimentation. This includes tool configuration, tracking setup and ensuring your testing environment runs smoothly.
📊 1 - 3 Tests per Month (A/B & Split Test)
Ongoing delivery of structured experiments designed to improve conversion rates. Each month I launch and manage one to three tests aligned with your growth objectives. Test volume is dependent on traffic levels.
📈 Experiment Results Analysis & Tracking
In depth analysis of experiment performance to uncover insights and validate outcomes. All results are tracked and documented so we can make confident decisions on next steps.
🤝 Regular Strategic CRO Consultations
Consistent check ins to review progress, refine strategy and discuss upcoming opportunities. These sessions ensure continued alignment and momentum across the CRO programme.
Unlock higher revenue from your e-commerce store without increasing spend on paid ads through a fully managed CRO experimentation programme.
This end to end service is designed for DTC businesses that want systematic, data driven testing that delivers meaningful improvements in incremental revenue.
I manage the entire experimentation process from strategic planning to technical setup, test execution and ongoing optimisation. By focusing on increasing your site efficiency, we create a sustainable foundation for long term growth and scalability.
My approach is holistic, data-driven and anchored in CRO best practices to help maximise Revenue Per Visitor across your customer journey.
What's included
CRO Growth Program
Our managed CRO experimentation program allows you to leverage my skills and expertise to grow revenue to the next level without spending more money on paid ads.
If you're looking for an end-to-end service that will focus on prioritisation of high-impact tests that drive meaningful improvements in incremental revenue, this is your ideal choice. Read on for full details of what's included.
🧭 CRO Strategy Call
A focused session to understand your goals, audience and current performance. Together we identify key opportunities for optimisation and set a clear roadmap for experimentation.
🔬 Test Hypothesis & Planning
Development of data-driven hypotheses rooted in user behaviour and analytics. I outline what we will test, why it matters and what success will look like.
🎨 Experiment Design & Prioritisation
Creation of high quality experiment concepts supported by UX best practice. I prioritise tests based on impact and effort so we focus on meaningful revenue-driving improvements.
🛠️ Tech Setup & Integration
Implementation of all technical requirements for experimentation. This includes tool configuration, tracking setup and ensuring your testing environment runs smoothly.
📊 1 - 3 Tests per Month (A/B & Split Test)
Ongoing delivery of structured experiments designed to improve conversion rates. Each month I launch and manage one to three tests aligned with your growth objectives. Test volume is dependent on traffic levels.
📈 Experiment Results Analysis & Tracking
In depth analysis of experiment performance to uncover insights and validate outcomes. All results are tracked and documented so we can make confident decisions on next steps.
🤝 Regular Strategic CRO Consultations
Consistent check ins to review progress, refine strategy and discuss upcoming opportunities. These sessions ensure continued alignment and momentum across the CRO programme.