Pro Package 🚀 Strategy & Brand Identity
Starting at
$
5,000
About this service
Summary
Let's Create Your Brand!
This 🚀Pro Package includes extensive research into your business, target audience, and competitor analysis to refine your brand positioning and identify the best visual direction for your brand. As a result, I will create a cohesive brand identity system, complete brand guideline, and tailored print and digital applications, that distinguish you in the market and engage your target audience.
Feel free to book a free consultation to discuss your project and branding needs, and explore how I can help you. 👉 Book a Google Meet Call
Portfolio: ⭐️ alevtynamakovska.com
Process
📋 CREATIVE BRIEF
To begin, I will share a project brief questionnaire for you to complete, aimed at gathering an initial overview of your business, vision, and objectives.
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2. ⚡️ STRATEGY SESSION ( 3-4 hours )
Our first step will be to arrange an online strategy session for an in-depth discussion about your product and business background, target audience, competitors, brand positioning, mission and values, as well as business goals and preferences. This will help establish a clear brand vision, mapping where you currently stand and where you aspire to be.
Result: Clarity on you business, competitors, audience, brand positioning, mission, vision, and goals.
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3. 🌈 BRAND RESEARCH + CREATIVE DIRECTION ( 2 weeks )
After conducting thorough research and analysis of your business, market trends, competitors, and audience, I will uncover the key characteristics that align with your brand personality and positioning. Based on these insights, I will present the findings along with three mood boards, each showcasing concepts for the brand’s visual direction with references, for your review.
Result: PDF presentation with brand research results & insights + 3 concepts for visual direction.
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4. 🚀 BRAND IDENTITY ( 1-2 weeks )
Guided by the chosen visual direction and insights we've discussed, I’ll create one solid brand identity concept that truly reflects the essence of your brand. With the strong groundwork we've laid, the proposed solution will usually be right on target, but we can always make adjustments to fine-tune it and elevate it even further if necessary.
Result: 1 bespoke brand identity design concept.
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5. ☘️ 8 SMALL + 1 BIG BRAND APPLICATIONS ( 1 week )
Once the brand identity concept is finalized, I will design 8 small and 1 big print and digital brand applications tailored to your business needs. These materials will serve as visual ambassadors, playing a vital role in cultivating your brand awareness.
Small item examples: Facebook cover, business card, folder, letterhead, envelope, notebook, T-shirt, email template, tote bag, stickers, sweatshirt, or other brand items.
Big item examples: Media kit for Instagram, pitch deck, packaging, or another essential item.
Result: A set of print and digital brand applications tailored to your needs.
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6. ⚙️ BRAND GUIDELINE & SOURCE FILES ( 1 week )
As a final step, I will create a brand guideline that details the correct usage of your visual identity, accompanied by editable and print-ready source files. This will enable you to reproduce the visual identity across different media and sizes, ensuring consistency as your brand evolves.
Result: Standards for using your brand identity correctly and editable source files.
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🔔 DELIVERABLES
Logotype: Primary logo and its variations.
Typography: Creative selection of brand fonts.
Color Palette: Brand colors for online and offline use.
Visual Elements: Graphics and visuals shaping the brand aesthetic.
8 small + 1 Big Brand Applications: Set of print & digital items of your choice.
Brand Guideline: Standards for using your brand identity correctly.
Source Files: Editable and print-ready source files.
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🕓 Development Time: 5-6 weeks
🪄 Revisions: Each development stage includes 1 free round of revisions.
💸 Payment: 50% deposit before starting the project, 50% final payment before receiving brand guideline and source files.
What's included
🕓 DEVELOPMENT TIME
5-6 weeks
⚡️ STRATEGY SESSION
3-4 hour online meeting for an in-depth discussion about your product and business background, target audience, competitors, brand core values, positioning, business goals and preferences.
🌈 BRAND RESEARCH + CREATIVE DIRECTION
PDF presentation with brand research results + 3 mood boards showcasing visual direction concepts for your brand.
🚀 BRAND IDENTITY DESIGN
Logo + Color Palette + Brand Fonts + Graphics and Visuals shaping brand aesthetic.
☘️ 8 SMALL + 1 BIG BRAND APPLICATIONS
A set of essential print and digital brand applications of your choice.
⚙️ BRAND GUIDELINE & SOURCE FILES
Standards for using your brand identity correctly + Editable source files.
Example projects
Duration
6 weeks
Skills and tools
Art Director
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop