What's included

• Email Marketing Strategy

  I implement a custom email marketing strategy that nurtures leads to make their first purchase and keeps your current customers returning for more.

• Automation and Flows

  From welcome emails to winback campaigns, I map out the customer journey and design emails that reach your customers with the right message at the right time.

• Campaign Management

  Leave the heavy lifting to me! I’ll handle everything to make your emails shine, from crafting content to getting it to the right inboxes.

• Content Planning and Cadence

  I work with brands to help develop their email marketing strategy so it underpins their other marketing efforts. Creating an editorial calendar to help tell the story of the brand and communicate core messages to the right customers at the right time.

• Creative Design and Copywriting

  Get customized email design templates and copywriting that reflects your brand's identity and can be easily adapted for various campaigns.

• A/B Testing and Optimization

  Conducting A/B testing on various elements of email campaigns, such as subject lines, content, images, and CTAs. This allows for data-driven decision-making to improve email performance over time.

• Reporting and Analysis

  Weekly, monthly, quarterly retention marketing reporting & analysis. I will provide detailed reporting and analysis of your campaigns, allowing you to see precisely how they perform and make data-driven decisions. You’ll receive regular insights into what’s working and what’s not, empowering you to make informed decisions for future campaigns & flows. My reporting isn’t just a data dump; it’s a roadmap for continuous improvement.

• Advanced Segmentation

  Deliver personalized content by effectively segmenting and targeting your audience. I create robust strategies to segment your audiences based on various criteria such as demographics, behavior, purchase history, and engagement level. Segmentation ensures that emails are highly targeted and relevant to specific groups, leading to better engagement and conversions.

• List Growth

  Expand and nurture your email list to build lasting relationships through optimized sign up forms, preference centers and custom profile properties.

• Deliverability

  I secure seamless email deliverability and inboxing by closely monitoring compliance and industry best pactices.

• Competitive Analysis

  I do the competitive analysis so you don’t have to! Understanding your market space is vital. I keep tabs on what your competitors are doing right (or wrong) in the email department to keep you ahead in the game.