
Retention Marketing Audit
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About this service
Summary
What's included
Comprehensive Retention Marketing Audit
My full-scale Retention Marketing audits review your current lifecycle strategy, identify key drop-offs, and outline opportunities for improvement, such as tackling incomplete onboarding.We’ll deliver detailed roadmaps for success, complete with specific, actionable recommendations. I cover everything from customer lifecycle analysis, engagement, segmentation, deliverability, creative, send times & more -- for campaigns and flows, email and SMS.
List & Segment Analysis
An examination of your overall list health, bounces, segmentation, list growth strategy and more.
Template/Design Analysis
A thorough examination of your current email designs and code to ensure proper best practices and fundamentals to account for dark mode, accessibility and more.
Campaign Analysis & Sending Cadence
A review of top performing and low performing emails to determine what’s working and what’s not working.
Technical Review
Review of technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.
Automation Review
A review of your automation programs to determine proper coverage for the key points in your customer lifecycle.
Recommendations
I will deliver prioritized recommendations for improvements in automations, design, coding, audience segmentation, customer journey mapping and overall program optimization opportunities.
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Skills and tools
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