What's included

• Comprehensive Retention Marketing Audit

  My full-scale Retention Marketing audits review your current lifecycle strategy, identify key drop-offs, and outline opportunities for improvement, such as tackling incomplete onboarding.We’ll deliver detailed roadmaps for success, complete with specific, actionable recommendations. I cover everything from customer lifecycle analysis, engagement, segmentation, deliverability, creative, send times & more -- for campaigns and flows, email and SMS.

• List & Segment Analysis

  An examination of your overall list health, bounces, segmentation, list growth strategy and more.

• Template/Design Analysis

  A thorough examination of your current email designs and code to ensure proper best practices and fundamentals to account for dark mode, accessibility and more.

• Campaign Analysis & Sending Cadence

  A review of top performing and low performing emails to determine what’s working and what’s not working.

• Technical Review

  Review of technical issues such as deliverability, domain/IP blacklisting, spam complaints, and ESP account suspension.

• Automation Review

  A review of your automation programs to determine proper coverage for the key points in your customer lifecycle.

• Recommendations

  I will deliver prioritized recommendations for improvements in automations, design, coding, audience segmentation, customer journey mapping and overall program optimization opportunities.