Lifecycle Automation for Subscription Growth
Allegra Miele
Objective:
Enhance subscription growth and customer lifetime value (LTV) through optimized lifecycle marketing.
Strategy:
Designed an end-to-end email and SMS lifecycle strategy covering onboarding, engagement, churn prevention, and win-back flows.
Created high-converting onboarding sequences with personalized messaging based on user behavior.
Integrated cross-channel campaigns (email, SMS, and in-app messaging) for cohesive customer journeys.
Results:
🚀 30% Increase in customer LTV.
📬 25% Growth in email and SMS engagement rates.
🔑 Identified key retention drivers through cohort analysis, improving conversion rates at critical lifecycle stages.
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Posted Feb 10, 2025
Enhanced subscription growth and customer lifetime value (LTV) through optimized lifecycle marketing.
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Clients
INBLOOM
Apothia
