Enhance subscription growth and customer lifetime value (LTV) through optimized lifecycle marketing.

Designed an end-to-end email and SMS lifecycle strategy covering onboarding, engagement, churn prevention, and win-back flows.

Created high-converting onboarding sequences with personalized messaging based on user behavior.

Integrated cross-channel campaigns (email, SMS, and in-app messaging) for cohesive customer journeys.

🚀 30% Increase in customer LTV.

📬 25% Growth in email and SMS engagement rates.

🔑 Identified key retention drivers through cohort analysis, improving conversion rates at critical lifecycle stages.