Brand Identity & Design
Contact for pricing
About this service
Summary
FAQs
What types of brands do you design for?
I work with startups, entrepreneurs, small businesses, and established brands looking for a fresh or cohesive visual identity.
Will I get all the design files?
Yes! You’ll receive your logos, assets, color palettes, typography, and brand guidelines in formats ready for both web and print.
Can you refresh an existing brand?
Absolutely. I can modernize or refine your current identity while keeping what works and improving consistency.
How long does the brand design process take?
Timelines vary depending on scope, usually ranging from 3–6 weeks for a full branding package.
Do you provide guidance for using the brand assets?
Yes, the brand guidelines include logo usage, color codes, typography rules, and other visual standards for consistent application.
Can you create collateral like business cards or social media templates?
Yes, I design essential brand collateral to ensure your visual identity is cohesive across all touchpoints.
What's included
Brand Strategy & Discovery:
Understand your mission, values, and audience, with competitor research and market insights to define a clear brand direction.
Logo & Logo System:
Primary logo and adaptable variations for digital and print, including responsive, horizontal, vertical, and icon versions.
Color Palette & Typography:
Tailored color systems and type hierarchies that reflect your brand personality and ensure visual consistency.
Visual Identity System:
Custom graphic elements, patterns, and imagery guidelines that enhance storytelling and reinforce your brand’s voice.
Brand Guidelines:
A detailed manual covering logo usage, color codes, typography rules, iconography, and design principles for consistent application.
Collateral Design:
Marketing assets like business cards, letterheads, social media templates, and presentation decks to maintain a cohesive look.
Digital Asset Package:
Export-ready logos and assets in multiple formats (PNG, SVG, PDF), optimized for web and print.
Example projects
Recommendations
(5.0)
Client • Oct 22, 2025
Recommended
I had the pleasure of collaborating with her on several projects. She is an exceptionally creative and motivated professional with a keen eye for user interface and web design. Her attention to detail and commitment to delivering high-quality work truly stand out.
Client • Oct 1, 2025
Recommended
I had the pleasure of working with Priyanka on the UX design and research teams at Velosaty, and she consistently impressed me with her skill and professionalism. She creates beautifully crafted, user-centered designs while keeping feasibility in mind thanks to her development background. Priyanka is proactive, collaborative, and an advocate for great design—making her a reliable and talented partner for any freelance project.
Client • Oct 1, 2025
Recommended
I had the pleasure of working with Priyanka for 2 years, and highly recommend her as a UX Designer. Priyanka brings genuine curiosity to every project, always digging deeper to understand the “why” behind behaviors/problems and never settles for surface-level insights. Equally important is her willingness to advocate for what she believes is the best solution–whether that’s championing user needs, defending design decisions, or proposing alternative, data informed approaches.
Client • Sep 23, 2025
Recommended
I am pleased to write this letter of recommendation for Priyanka Patel, who contributed her skills in UX Design on our project Velosaty, a platform dedicated to supporting and connecting student athletes. During her time with Sportsexcitement LLC, Priyanka consistently demonstrated creativity, precision, and a strong understanding of user-centered design principles. She played an instrumental role in shaping Velosaty’s interface to ensure it was not only functional but also engaging.
Client • Sep 12, 2025
Recommended
I’ve had the pleasure of working with Priyanka on multiple projects, and she consistently delivers high-quality work on time. Her professionalism, creativity, and attention to detail stand out in every assignment. Priyanka is proactive in communication, understands requirements quickly, and offers valuable suggestions to improve the final outcome. I highly recommend Priyanka to anyone looking for a reliable and talented freelancer. She would be a great asset to any project or team.”
Skills and tools
Brand Design
Brand Strategist
Adobe Photoshop
Adobe XD
Figma