I analyze how your brand is currently perceived in the market, proceed to planning how it should be perceived and continue with ensuring that the brand is perceived as planned. I do so by overseeing all the aspects of the consumer's brand associations, managing all the possible tangible and intangible touchpoints and creating storytelling and storyliving. Tangible elements of brand management include the product itself; its look, price, packaging, merchandising, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand