Brand Identity System for Startups, Logo to Guidelines by Ognjen MilutinovicBrand Identity System for Startups, Logo to Guidelines by Ognjen Milutinovic
Brand Identity System for Startups, Logo to GuidelinesOgnjen Milutinovic
Cover image for Brand Identity System for Startups, Logo to Guidelines
A logo is one file. A brand system is the set of decisions that makes your site, your deck, your ads and your product look like the same company, made once so nobody has to guess again.
You get considered directions, not thirty logos. Each one comes with a reason. Then the full system: logo, palette with usage rules, type, icons, guidelines, and on the larger sizes a production-ready Figma library plus written brand rules your team and AI tools like Claude can follow, so new pages and posts stay on brand.

Three sizes

Essentials: $1,800, 14 days. Logo, palette, type and a one-page guide, 2 directions.
System: $3,000, 21 days. Full identity, icons, Figma library and a guidelines deck, 3 to 4 directions.
System + site: $4,500, 30 days. The full system applied to a live Framer landing page.

How it runs

Brief and references reviewed
Directions presented with the reasoning
Chosen direction refined into the system
Guidelines and Figma library
Final files, and the live page on System + site

Recent work

Glaido, branded from the ground up and built with creators reaching 1.3M+ on YouTube. AI Jack, a 270K+ subscriber AI creator, where the face became the logo because the product is a person. Prospeqt, where the brand had to signal trust in a cold outreach market. Official Framer Pro Expert, Top Rated Plus on Upwork, 100% Job Success.
Message me before you book so I can confirm scope and your deadline.
FAQs

Example work
Starting at$1,800
Duration2 weeks
Tags
Brand Identity
Branding
Figma
Brand Designer
Brand Guidelines
Logo Designer
Visual Identity
Service provided by
Ognjen Milutinovic Belgrade, Serbia
Brand Identity System for Startups, Logo to GuidelinesOgnjen Milutinovic
Starting at$1,800
Duration2 weeks
Tags
Brand Identity
Branding
Figma
Brand Designer
Brand Guidelines
Logo Designer
Visual Identity
Cover image for Brand Identity System for Startups, Logo to Guidelines
A logo is one file. A brand system is the set of decisions that makes your site, your deck, your ads and your product look like the same company, made once so nobody has to guess again.
You get considered directions, not thirty logos. Each one comes with a reason. Then the full system: logo, palette with usage rules, type, icons, guidelines, and on the larger sizes a production-ready Figma library plus written brand rules your team and AI tools like Claude can follow, so new pages and posts stay on brand.

Three sizes

Essentials: $1,800, 14 days. Logo, palette, type and a one-page guide, 2 directions.
System: $3,000, 21 days. Full identity, icons, Figma library and a guidelines deck, 3 to 4 directions.
System + site: $4,500, 30 days. The full system applied to a live Framer landing page.

How it runs

Brief and references reviewed
Directions presented with the reasoning
Chosen direction refined into the system
Guidelines and Figma library
Final files, and the live page on System + site

Recent work

Glaido, branded from the ground up and built with creators reaching 1.3M+ on YouTube. AI Jack, a 270K+ subscriber AI creator, where the face became the logo because the product is a person. Prospeqt, where the brand had to signal trust in a cold outreach market. Official Framer Pro Expert, Top Rated Plus on Upwork, 100% Job Success.
Message me before you book so I can confirm scope and your deadline.
FAQs

Example work
$1,800