Brand Identity Design

Starting at

$

2,997

About this service

Summary

For the budding entrepreneurs who are ready to embark on the journey to discover their brand.

This package is perfect for those who have just started to establish their new business & want to cultivate a strong foundation of their new brand’s identity.

We will start off by having you onboarded onto our client portal, hosted on ClickUp + Notion. You will be asked to submit an intake form, providing with detailed information of the brand to help me thoroughly understand the brand's intentions & ethos.

Once the form is submitted and I have had a chance to properly overview it, we will be hopping on an in-depth brand analysis call during which we will discuss the full scope of the project.

After the call, I will be crafting the timeline of the project with specific milestones and adding them on our project management software, ClickUp so you're always in the loop in terms of the progression of the project.

I will begin with crafting the brand strategy and intention. Once that is approved we will begin by strategizing the brand's creative direction. I usually provide 3 directions for the clients to choose from and iterate further if needed.

After which we will start curating the colour palette and typography for the brand and then move to the brand's primary identity/logo.

We will hop on a call to discuss the first draft of the brand's identity and discuss if we need to iterate the designs. This process will repeat for 3 iterations in total, taking up to 2-3 weeks, after which the designs will be finalized and we can move to designing the chosen collaterals of the brand.

The designing of the brand's collaterals can take 2-3 weeks and the first draft will be provided over a video call so we can discuss the progress in detail.

If everything looks good, you will be provided with all the assets and files. I also provide 2 weeks of support in case something isn't fully up to par with your expectations and needs addressing.

What's included

  • Strategy

    - Brand Discovery & Alignment - Soulmate Client Persona Mapping - Content + Social Media Strategy - Buyer’s journey mapping

  • Branding

    - Logo Design w/ 3 variations + 2 B/W - Typography Selection - Colour Palette - Brand Style Guide PDF - Choice of 4 Collaterals: - Social Media branding - Business card & stationary - Package design - Email template

Recommendations

(5.0)

Lee Thompson

Client • Sep 20, 2024

I have worked alongside Fatima while she played the role of Chief Marketing Officer and I played the wrong of Design Coordinator. As CMO, Fatima brought a fresh perspective and creative energy to the team. Her work on the creative direction deck, email marketing challenge, rebranded website wireframe, and social media templates were top-notch. She also organized informative learning workshops that helped our design team level up their skills!

Zoë Colivas • Contra

Client • May 22, 2024

Fatima was great to work with! She took minimal direction and created amazing content with her own personal spin on it. Excited to work with Fatima again in the future!

Mo Kahn • starryai

Client • May 19, 2024

Worked with Fatima for two years, she's consistently exceeded expectations. Built and managed a thriving AI community with over 70k members. Always responsive and available. Highly recommend her for cultivating online communities.

Mary Jo Eustace

Client • Apr 11, 2024

It was an absolute pleasure from start to finish. Incredibly accountable, professional and beautifully creative she is a great collaborator and one I will continue to use. Fatima is a must for your next creative project!

Neha Khurram

Client • Jan 31, 2024

Fatima is personable, knowledgeable in creative services, and a talented designer. It’s been great learning about brand design, marketing, and storytelling from her!

I have had a great experience collaborating with Fatima and would highly recommend her! For any brands that are looking to enhance your brand image and expand your online visibility, look no further! Fatima has played a pivotal role in developing our brand identity, as well as streamlining some of our processes. She has been a valuable team member as our Marketing Director (comprehensive marketing strategy, social media efforts and etc.) I would recommend her to anyone! :)

Rebecca Kagzi

Client • Jan 28, 2024

I've been working with Fatima closely for the past few years, and it has been wonderful. The way she approaches projects comes with creative solutions, a fresh perspective and every detail comes accounted for. If you have the opportunity to collaborate with Fatima, you won't be disappointed.

Tati Petkovic

Client • Jan 8, 2024

I love working with Fatima! We’ve collaborated on multiple photoshoots together, as well as had many strategic brainstorm sessions. She has an amazing eye for design, making her an amazing asset for any kind of creative direction, content creation, and marketing material. She’s a multi-talented powerhouse, and has a wealth of knowledge. I would highly recommend her work!

Sameena Shariff

Client • Jan 4, 2024

Fatima was such a pleasure to work with! She was kind, punctual and so professional! She was accommodating to my requests and delivered all the pictures in a very timely manner after completion. I would definitely recommend her for your next project!

Atena Morelli

Client • Sep 25, 2023

Working with Fatima was an exceptionally expansive and upleveling experience for my business! With her support, we went through my entire brand identity and changed pretty much everything: from fonts, colours, tone of voice, lexicon, logos all the way to my name. As someone who works a lot with the subconscious mind & identity patterns, this was hands down also a powerful personal growth experience. Fatima as a person is kind, creatively brilliant & focused. I highly recommend wokring with her!

Taylor Fournier

Client • Sep 25, 2023

Fatima is my favorite person to work with—whenever we collaborate on a project together, I know we're going to create something exciting & magical. She always brings a fresh perspective to the table, regardless of the role she is in. Whether she's acting as a content creator, brand designer, creative director, or social media marketer, Fatima excels at dreaming up & executing thoughtful, effective campaigns. I would highly recommend her for your creative business needs!

Working with Fatima was/is magical. I was looking for a designer that could match my eccentric and whimsical visions and Fatima delivered beyond my expectations. The professionalism Fatima has for every part of the process made me feel heard and respected. Truly Fatima's skillset and vision are extraordinary and I recommend her for anyone looking to have their dreams transformed into reality. If you love immersive design then look no further.

Seth Kramer • No Code MBA

Client • Apr 4, 2023

I've really enjoyed working with Fatima and would recommend her to any business looking to grow their online presence! She's helped us create systems that streamlined the content creation process, in addition to creating a content calendar that organized our social media strategy, making it easy to plan, execute, and analyze the success of each post. Her expertise in social media strategy and content creation, combined with a keen eye for detail, make her a valuable asset to any project.

Joshua at Michael Todd Beauty hired Fatima and recommends working with them


Duration

5 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe XD

Work with me