What's included

• Words and creative direction

  Writing doesn't work if the words don't look right... So, depending on your brief, I would provide you with a Word document with clear headers, and descriptions of the copy purpose/creative direction and hierarchy clarity. - Annotations would be included were appropriate, I may offer options here, or provide justification in alignment with /challenge of the brief. - Scripts would be tabled and include creative direction, detailing speakers, tone, pauses, and audio direction as well as accompanying visual suggestion. - Options would be provided if necessary and if they felt right. - Where multiple assets are required, I may set out in a table format for ease of digesting, and order them in the priority agreed in our initial briefing call. - Image suggestions would be included (written) where appropriate. - Ideas of longevity and next steps could also be included depending on the quality and detail included in the brief.