Full Brand Identity

Pro
TOP_INDEPENDENTTop Independent

Anna Gudvin · Heed Collective

Starting at

$

3,500

About this service

Summary

This is more than a logo — it’s a complete brand system rooted in strategy, story, culture, and aesthetics.
We help you uncover who you are, what you stand for, and how to express it in a way that resonates deeply and consistently.
Our approach weaves together:
Brand Culture – What you believe in, your mission, your voice in the world
Brand Ethos – The ethical principles and values that shape how you show up
Relational Culture – How your brand builds trust, emotional safety, and resonance with your audience
The result? A living, breathing identity that aligns internal clarity with external presence — and makes people feel.
Perfect for
Founders and purpose-driven brands starting from scratch or undergoing a meaningful repositioning.
Ideal for those seeking strategic depth, emotional clarity, and a brand that truly feels like home.
Results
Our clients walk away with a brand that feels true, grounded, and emotionally resonant.
→ 100% report clarity and renewed confidence in their brand direction
→ Many describe it as “finally feeling seen” — a system that reflects not just what they do, but who they are
→ The brand guide becomes a north star for team alignment, creative decisions, and long-term growth

Process

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What's included

  • Branding Workshop

    A collaborative deep-dive to set the foundation

  • Brand strategy & research

    Understanding your market, vision, and emotional landscape

  • Audience, messaging & tone of voice

    Crafting words and voice that are unmistakably you

  • Brand platform & positioning

    Distilled essence, differentiators, and strategic anchors

  • Interactive design session

    A live, creative alignment session to co-refine direction

  • Creative direction + 2 visual concept directions

    Two distinct pathways to explore your visual identity

  • Logo suite

    Primary, secondary, submark + favicon for digital presence

  • Color & font system

    Aesthetic rules that express mood, energy, and brand consistency

  • Brand imagery references

    Visual references to guide photography, motion, and mood

  • Brand elements & supporting graphics

    Up to 5 custom brand assets to enhance storytelling

  • Brand Guidelines (PDF + Figma)

    Practical and strategic documentation for long-term clarity

  • Client Portal (Notion HQ)

    A central space for progress updates, feedback, and deliverables

Example projects

Brand Identity Phaseful

Brand Identity for Yogovo yoga studio

Recommendations

(5.0)

Marina Yogovo • YOGOVO ACADEMY

Client • Oct 1, 2025

Recommended

I’ve worked with Anna twice — for my yoga studio and later for a full rebrand of my coach training academy. I fully trust her vision and thoughtful, tailored approach. This time, we created a fresh identity and positioning that respects the brand’s roots. The process gave me clarity and confidence — it wasn’t just about visuals, but about building a brand that truly reflects the heart of my business. Thank you !

Recommended

Anna is someone who makes projects bloom! I had the pleasure of working with her on several projects, and each time I was impressed by her ability to blend strategic clarity, deep empathy, and refined aesthetics. Her approach is never generic - it’s always intentional, grounded, and true. She creates space for genuine co-creation, and her inner compass always leads the project in the right direction. I'm deeply grateful our paths crossed 🙌

Oana Maria Minuti Sofronia

Client • Jul 24, 2025

Recommended

Working with Anna has been an absolute pleasure! Her process is thoughtful, her attention to detail is outstanding. I appreciated her ability to challenge the status quo in a constructive, solution-oriented way. She’s a rare find! <3

Chanel Mülhaupt

Client • Dec 27, 2023

Recommended

I was very lucky to have found Anna here on Contra. She built my visual identity for my new business and I couldn't have asked for a better business partner. Because that's what it felt like with Anna: More like a partnership than a service provider-client-relationship. She immediately understood my vision and even brought my ideas to the next level. I'm sure this wasn't my last collaboration with Anna. I can whole-heartedly recommend her! :)

Duration

4 weeks

Skills and tools

Brand Design

Art Director

Web Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

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