Visual Identity Design Anna Gudvin · Heed Collective
About
A visually driven identity system for brands that already have strategy in place and need a polished, recognizable look.
— and makes people feel.
Perfect for
Brands seeking a crisp visual overhaul that amplifies their existing strategy and elevates perception across platforms.
Results
Our clients get a clear, professional identity system that improves brand consistency and visual trust across channels.
→ 92% report an increase in recognition and perceived brand value within 2–3 months post-launch.
→ 100% say they feel more proud, confident, and creatively aligned with how their brand shows up in the world.
What's included:
Interactive design session
A live, creative alignment session to co-refine direction
Creative direction + 2 visual concept directions
Two distinct pathways to explore your visual identity
Logo suite
Primary, secondary, submark + favicon for digital presence
Color & font system
Aesthetic rules that express mood, energy, and brand consistency
Brand imagery references
Visual references to guide photography, motion, and mood
Brand elements & supporting graphics
Up to 5 custom brand assets to enhance storytelling
Brand Guidelines (PDF + Figma)
Practical and strategic documentation for long-term clarity
Client Portal (Notion HQ)
A central space for progress updates, feedback, and deliverables
Anna's other services
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Anna Gudvin · Heed Collective proUkraine
- $25k+
- Earned
- 6
- Paid projects
- 5.00
- Rating
- 410
- Followers
Visual Identity Design Anna Gudvin · Heed Collective
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
About
A visually driven identity system for brands that already have strategy in place and need a polished, recognizable look.
— and makes people feel.
Perfect for
Brands seeking a crisp visual overhaul that amplifies their existing strategy and elevates perception across platforms.
Results
Our clients get a clear, professional identity system that improves brand consistency and visual trust across channels.
→ 92% report an increase in recognition and perceived brand value within 2–3 months post-launch.
→ 100% say they feel more proud, confident, and creatively aligned with how their brand shows up in the world.
What's included:
Interactive design session
A live, creative alignment session to co-refine direction
Creative direction + 2 visual concept directions
Two distinct pathways to explore your visual identity
Logo suite
Primary, secondary, submark + favicon for digital presence
Color & font system
Aesthetic rules that express mood, energy, and brand consistency
Brand imagery references
Visual references to guide photography, motion, and mood
Brand elements & supporting graphics
Up to 5 custom brand assets to enhance storytelling
Brand Guidelines (PDF + Figma)
Practical and strategic documentation for long-term clarity
Client Portal (Notion HQ)
A central space for progress updates, feedback, and deliverables
Anna's other services
$3,500