Visual Identity Design

Pro

Top Independent

Anna Gudvin · Heed Collective

Starting at

2,500

About this service

Summary

About

A visually driven identity system for brands that already have strategy in place and need a polished, recognizable look.

— and makes people feel.

Perfect for

Brands seeking a crisp visual overhaul that amplifies their existing strategy and elevates perception across platforms.

Results

Our clients get a clear, professional identity system that improves brand consistency and visual trust across channels.

→ 92% report an increase in recognition and perceived brand value within 2–3 months post-launch.

→ 100% say they feel more proud, confident, and creatively aligned with how their brand shows up in the world.

What's included

Interactive design session
A collaborative, real-time session where we align visions, spark ideas, and set the creative tone together.
Creative direction & moodboard
Your visual compass: tone, texture, and inspiration.
Two creative concept directions
You’ll receive two distinct visual directions to choose from, so we can explore and refine what feels most aligned.
Logo suite
Primary, secondary, and sub-mark designs for versatile use, favicon.
Color & font system
A signature palette and type pairing for strong, consistent presence.
Brand imagery references
Curated visual directions to inspire and guide future content.
Brand elements & supporting graphics
Up to 5 custom visual assets to enhance storytelling and maintain consistency.
Visual Identity guidelines (PDF + Figma)
Clear rules and flexible components to keep your identity aligned.
Client portal (Notion HQ)
Your central hub to review progress, give feedback, and access all final deliverables.

Recommendations

(5.0)

Marina Yogovo • YOGOVO ACADEMY

Client • Oct 1, 2025

Recommended

I’ve worked with Anna twice — for my yoga studio and later for a full rebrand of my coach training academy. I fully trust her vision and thoughtful, tailored approach. This time, we created a fresh identity and positioning that respects the brand’s roots. The process gave me clarity and confidence — it wasn’t just about visuals, but about building a brand that truly reflects the heart of my business. Thank you !

Stacy · Heed Collective • Heed Collective

Client • Aug 1, 2025

Recommended

Anna is someone who makes projects bloom! I had the pleasure of working with her on several projects, and each time I was impressed by her ability to blend strategic clarity, deep empathy, and refined aesthetics. Her approach is never generic - it’s always intentional, grounded, and true. She creates space for genuine co-creation, and her inner compass always leads the project in the right direction. I'm deeply grateful our paths crossed 🙌

Oana Maria Minuti Sofronia

Client • Jul 24, 2025

Recommended

Working with Anna has been an absolute pleasure! Her process is thoughtful, her attention to detail is outstanding. I appreciated her ability to challenge the status quo in a constructive, solution-oriented way. She’s a rare find! <3

Chanel Mülhaupt

Client • Dec 27, 2023

Recommended

I was very lucky to have found Anna here on Contra. She built my visual identity for my new business and I couldn't have asked for a better business partner. Because that's what it felt like with Anna: More like a partnership than a service provider-client-relationship. She immediately understood my vision and even brought my ideas to the next level. I'm sure this wasn't my last collaboration with Anna. I can whole-heartedly recommend her! :)

Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer