Visual Identity Design
Starting at
$
2,500
About this service
Summary
What's included
Interactive design session
A collaborative, real-time session where we align visions, spark ideas, and set the creative tone together.
Creative direction & moodboard
Your visual compass: tone, texture, and inspiration.
Two creative concept directions
You’ll receive two distinct visual directions to choose from, so we can explore and refine what feels most aligned.
Logo suite
Primary, secondary, and sub-mark designs for versatile use, favicon.
Color & font system
A signature palette and type pairing for strong, consistent presence.
Brand imagery references
Curated visual directions to inspire and guide future content.
Brand elements & supporting graphics
Up to 5 custom visual assets to enhance storytelling and maintain consistency.
Visual Identity guidelines (PDF + Figma)
Clear rules and flexible components to keep your identity aligned.
Client portal (Notion HQ)
Your central hub to review progress, give feedback, and access all final deliverables.
Recommendations
(5.0)
Client • Oct 19, 2025
Recommended
I’m truly happy with our collaboration. The team at Heed Collective handled the rebranding for us – and from the very beginning, everything was consistent, meaningful, and valuable. It all made sense. You could feel the heart behind their work. I wholeheartedly recommend them.
Client • Oct 12, 2025
Recommended
I highly recommend Heed Collective team for their absolutely incredible work. They created the full brand identity for my company in the Echo Content Space. Everything was so on point and thoughtfully crafted. They took care of every little detail, made sure everything was completed perfectly, and truly paid attention to what mattered to me. This isn’t our first collaboration — It’s already my second business that I’ve trusted to this team. So, sincerely — only Heed Collective.
Client • Oct 1, 2025
Recommended
I’ve worked with Anna twice — for my yoga studio and later for a full rebrand of my coach training academy. I fully trust her vision and thoughtful, tailored approach. This time, we created a fresh identity and positioning that respects the brand’s roots. The process gave me clarity and confidence — it wasn’t just about visuals, but about building a brand that truly reflects the heart of my business. Thank you !
Client • Aug 1, 2025
Recommended
Anna is someone who makes projects bloom! I had the pleasure of working with her on several projects, and each time I was impressed by her ability to blend strategic clarity, deep empathy, and refined aesthetics. Her approach is never generic - it’s always intentional, grounded, and true. She creates space for genuine co-creation, and her inner compass always leads the project in the right direction. I'm deeply grateful our paths crossed 🙌
Client • Jul 24, 2025
Recommended
Working with Anna has been an absolute pleasure! Her process is thoughtful, her attention to detail is outstanding. I appreciated her ability to challenge the status quo in a constructive, solution-oriented way. She’s a rare find! <3
Client • Dec 27, 2023
Recommended
I was very lucky to have found Anna here on Contra. She built my visual identity for my new business and I couldn't have asked for a better business partner. Because that's what it felt like with Anna: More like a partnership than a service provider-client-relationship. She immediately understood my vision and even brought my ideas to the next level. I'm sure this wasn't my last collaboration with Anna. I can whole-heartedly recommend her! :)
Duration
4 weeks
Skills and tools
Brand Design
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma