Full Brand Identity System
Starting at
$
4,000
About this service
Summary
Process
What's included
Branding Workshop
A collaborative deep-dive to set the foundation
Brand strategy & research
Understanding your market, vision, and emotional landscape
Audience, messaging & tone of voice
Crafting words and voice that are unmistakably you
Brand platform & positioning
Distilled essence, differentiators, and strategic anchors
Interactive design session
A live, creative alignment session to co-refine direction
Creative direction + 2 visual concept directions
Two distinct pathways to explore your visual identity
Logo suite
Primary, secondary, submark + favicon for digital presence
Color & font system
Aesthetic rules that express mood, energy, and brand consistency
Brand imagery references
Visual references to guide photography, motion, and mood
Brand elements & supporting graphics
Up to 5 custom brand assets to enhance storytelling
Brand Guidelines (PDF + Figma)
Practical and strategic documentation for long-term clarity
Client Portal (Notion HQ)
A central space for progress updates, feedback, and deliverables
Example projects
Recommendations
(5.0)
Client • Oct 19, 2025
Recommended
I’m truly happy with our collaboration. The team at Heed Collective handled the rebranding for us – and from the very beginning, everything was consistent, meaningful, and valuable. It all made sense. You could feel the heart behind their work. I wholeheartedly recommend them.
Client • Oct 12, 2025
Recommended
I highly recommend Heed Collective team for their absolutely incredible work. They created the full brand identity for my company in the Echo Content Space. Everything was so on point and thoughtfully crafted. They took care of every little detail, made sure everything was completed perfectly, and truly paid attention to what mattered to me. This isn’t our first collaboration — It’s already my second business that I’ve trusted to this team. So, sincerely — only Heed Collective.
Client • Oct 1, 2025
Recommended
I’ve worked with Anna twice — for my yoga studio and later for a full rebrand of my coach training academy. I fully trust her vision and thoughtful, tailored approach. This time, we created a fresh identity and positioning that respects the brand’s roots. The process gave me clarity and confidence — it wasn’t just about visuals, but about building a brand that truly reflects the heart of my business. Thank you !
Client • Aug 1, 2025
Recommended
Anna is someone who makes projects bloom! I had the pleasure of working with her on several projects, and each time I was impressed by her ability to blend strategic clarity, deep empathy, and refined aesthetics. Her approach is never generic - it’s always intentional, grounded, and true. She creates space for genuine co-creation, and her inner compass always leads the project in the right direction. I'm deeply grateful our paths crossed 🙌
Client • Jul 24, 2025
Recommended
Working with Anna has been an absolute pleasure! Her process is thoughtful, her attention to detail is outstanding. I appreciated her ability to challenge the status quo in a constructive, solution-oriented way. She’s a rare find! <3
Client • Dec 27, 2023
Recommended
I was very lucky to have found Anna here on Contra. She built my visual identity for my new business and I couldn't have asked for a better business partner. Because that's what it felt like with Anna: More like a partnership than a service provider-client-relationship. She immediately understood my vision and even brought my ideas to the next level. I'm sure this wasn't my last collaboration with Anna. I can whole-heartedly recommend her! :)
Duration
5 weeks
Skills and tools
Brand Design
Art Director
Web Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma