Full Brand Identity SystemAnna Gudvin · Heed Collective
This is more than a logo — it’s a complete brand system rooted in strategy, story, culture, and aesthetics.
We help you uncover who you are, what you stand for, and how to express it in a way that resonates deeply and consistently.
Our approach weaves together:
Brand Culture – What you believe in, your mission, your voice in the world
Brand Ethos – The ethical principles and values that shape how you show up
Relational Culture – How your brand builds trust, emotional safety, and resonance with your audience
The result? A living, breathing identity that aligns internal clarity with external presence — and makes people feel.
Perfect for
Founders and purpose-driven brands starting from scratch or undergoing a meaningful repositioning.
Ideal for those seeking strategic depth, emotional clarity, and a brand that truly feels like home.
Results
Our clients walk away with a brand that feels true, grounded, and emotionally resonant.
→ 100% report clarity and renewed confidence in their brand direction
→ Many describe it as “finally feeling seen” — a system that reflects not just what they do, but who they are
→ The brand guide becomes a north star for team alignment, creative decisions, and long-term growth
What's included
Branding Workshop
A collaborative deep-dive to set the foundation
Brand strategy & research
Understanding your market, vision, and emotional landscape
Audience, messaging & tone of voice
Crafting words and voice that are unmistakably you
Brand platform & positioning
Distilled essence, differentiators, and strategic anchors
Interactive design session
A live, creative alignment session to co-refine direction
Creative direction + 2 visual concept directions
Two distinct pathways to explore your visual identity
Logo suite
Primary, secondary, submark + favicon for digital presence
Color & font system
Aesthetic rules that express mood, energy, and brand consistency
Brand imagery references
Visual references to guide photography, motion, and mood
Brand elements & supporting graphics
Up to 5 custom brand assets to enhance storytelling
Brand Guidelines (PDF + Figma)
Practical and strategic documentation for long-term clarity
Client Portal (Notion HQ)
A central space for progress updates, feedback, and deliverables
Anna's other services
Starting at$4,500
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Art Director
Web Designer
Service provided by
Anna Gudvin · Heed Collective proUkraine
- $10k+
- Earned
- 6
- Paid projects
- 5.00
- Rating
- 385
- Followers
Full Brand Identity SystemAnna Gudvin · Heed Collective
Starting at$4,500
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Art Director
Web Designer
This is more than a logo — it’s a complete brand system rooted in strategy, story, culture, and aesthetics.
We help you uncover who you are, what you stand for, and how to express it in a way that resonates deeply and consistently.
Our approach weaves together:
Brand Culture – What you believe in, your mission, your voice in the world
Brand Ethos – The ethical principles and values that shape how you show up
Relational Culture – How your brand builds trust, emotional safety, and resonance with your audience
The result? A living, breathing identity that aligns internal clarity with external presence — and makes people feel.
Perfect for
Founders and purpose-driven brands starting from scratch or undergoing a meaningful repositioning.
Ideal for those seeking strategic depth, emotional clarity, and a brand that truly feels like home.
Results
Our clients walk away with a brand that feels true, grounded, and emotionally resonant.
→ 100% report clarity and renewed confidence in their brand direction
→ Many describe it as “finally feeling seen” — a system that reflects not just what they do, but who they are
→ The brand guide becomes a north star for team alignment, creative decisions, and long-term growth
What's included
Branding Workshop
A collaborative deep-dive to set the foundation
Brand strategy & research
Understanding your market, vision, and emotional landscape
Audience, messaging & tone of voice
Crafting words and voice that are unmistakably you
Brand platform & positioning
Distilled essence, differentiators, and strategic anchors
Interactive design session
A live, creative alignment session to co-refine direction
Creative direction + 2 visual concept directions
Two distinct pathways to explore your visual identity
Logo suite
Primary, secondary, submark + favicon for digital presence
Color & font system
Aesthetic rules that express mood, energy, and brand consistency
Brand imagery references
Visual references to guide photography, motion, and mood
Brand elements & supporting graphics
Up to 5 custom brand assets to enhance storytelling
Brand Guidelines (PDF + Figma)
Practical and strategic documentation for long-term clarity
Client Portal (Notion HQ)
A central space for progress updates, feedback, and deliverables
Anna's other services
$4,500