Custom Logo Design & Cohesive Visual Identity

Pro

Kristina Simeunovic

Starting at

$

600

About this service

Summary

I craft modern, impactful logos and visual identities that build trust, boost brand recognition, and leave a lasting impression. My approach blends strategic thinking with clean, timeless design, ensuring every element, from typography to iconography, aligns with your brand’s purpose and personality. Whether you're launching a new venture or rebranding an existing one, I create cohesive visual systems that work seamlessly across digital and print touchpoints.

Process

Discovery & Research – Understanding your brand, target audience, values, and industry to set a strong creative foundation.
Concept Development – Exploring visual directions through sketches and brainstorming to align with your brand personality.
Design & Refinement – Creating initial logo concepts in vector format, then refining details like typography, spacing, and color.
Presentation & Feedback – Sharing a polished set of logo options with mockups and rationale, then iterating based on your feedback.
Final Delivery – Supplying all final logo files (SVG, PNG, PDF, etc.) in various formats, along with a mini brand guide if needed.

What's included

  • Primary Logo

    The main version of the logo, designed for most use cases (horizontal or vertical layout).

  • Logo Variations

    Alternate layouts for flexibility (stacked, icon-only, wordmark-only, etc.).

  • Custom Lettermark Icon

    A simplified brand mark derived from the logo — perfect for favicons, app icons, or profile images.

  • Color Versions

    Full-color version Black and white Reversed/white on dark Grayscale (if applicable)

  • File Formats

    Vector: .AI, .SVG, .EPS (for scaling and print) Web: .PNG, .JPG, .WEBP (for websites and digital use) Transparent background versions

  • Typography Guidelines

    Fonts used or recommended for the brand (logo and supporting text).

  • Color Palette

    Hex, RGB, and CMYK codes for consistent brand use across digital and print.

  • Brand Guidelines

    Logo usage Clear space and sizing Do’s and don’ts Color and typography rules

  • Mockups

    Logo shown in real-life applications (website header, app icon, business card, signage, etc.) to demonstrate brand feel.

Example projects

Logo Design for XYO’s Layer One

Montenegro Festival Orchestra Logo Design

Fora App Logo Design

Recommendations

(5.0)

John Arana • XY Labs

Client • Aug 8, 2025

Recommended

Kristina is an absolute pleasure to work with. She communicates clearly, consistently, and with a genuine collaborative spirit, making every project run smoothly. Her creativity and attention to detail shine through in every design, and her ability to deliver high-quality, visually stunning graphics is truly exceptional.

Will Thinker • Taima

Client • Aug 4, 2025

Recommended

If you want a graphic designer that will do design better than you yourself imagine, this is it. She did a way better job than I explained her, perfect communication skills, very fast. 10/10 will work again.

Recommended

Working with Kristina was an absolute pleasure. She understood the brand vision immediately and brought it to life with clean, premium, and conversion-focused design. Everything was delivered on time, and the attention to detail was toptier


Client • Aug 8, 2025

Recommended

I’ve had the pleasure of working with Kristina on our UI/UX design projects, first through Upwork and now on Contra. Our app and website are complex, yet she quickly understood the structure and user flow, delivering designs that feel seamless and engaging. Kristina has been an outstanding partner, responsive, quick to grasp our needs, and consistently delivering thoughtful, visually appealing work. She is easy to collaborate with and brings creative solutions that elevate the user experience.

Dejan Mirić

Client • Aug 4, 2025

Recommended

Working with Kristina has been an absolute pleasure. She's not just a talented UX/UI designer - she's a true creative partner. Every time we collaborate, she brings a level of professionalism, creativity, and attention to detail that's honestly hard to find. She listens carefully, understands the problem, and then delivers something even better than what we had in mind. If you're looking for someone who truly gets UX and UI, who is reliable, thoughtful, and a joy to work with - she’s the one.

Duration

2 weeks

Skills and tools

Graphic Designer

Logo Designer

UI Designer

Figma

Figma

Industries

Design

More services

Modern Website Design That Turns Clicks Into Customers

Example projects

STARTING AT

$2,000

fixed rate