Summary

Process

FAQs

• Do I need to trademark my brand name?

  I'm not an attorney, but if your name is anything more than a basic description, I suggest you protect it. Registering your name with the trademark office gives you extra protection against copycats, beyond just using the ™ symbol. This is especially important in places where the first person to file gets the rights. Even in places like the U.S., Canada, and Australia, where you get rights by using the name in business, registering can still be helpful. It sets a clear, official date for when you claimed your trademark rights. For more details, you should talk to a trademark attorney.

• Do you guarantee that my brand name will be trademarked?

  Working with a brand naming agency can significantly improve your chances of getting a trademark, but it doesn't guarantee it. A naming agency can help you create a unique and effective name and conduct preliminary searches to avoid conflicts. However, the final approval of a trademark depends on several factors including existing trademarks, the distinctiveness of the name, and compliance with trademark laws. For the best chance of securing a trademark, working with a trademark attorney alongside the naming agency is advisable.

• What if I don't like my brand name?

  Hey, it's totally possible! Everyone has different tastes, and what's considered a 'great' name can be really subjective. Often, brand names can sound a bit strange or unfamiliar when you first hear them. They might not have much meaning or emotional impact right off the bat, which can make you feel unsure at first. It’s important to give the names a little time to grow on you! However, if you still don’t like the names we’ve come up with for your business, don’t worry. I'm committed to making sure you’re happy. We’ll work with your feedback and offer 1 set of revisions to find a name you love.

• Why are abstract names easier to trademark?

  1. Uniqueness and Distinctiveness Inherent Creativity: Abstract names are usually invented words or unique combinations of letters that are not commonly used in everyday language. This distinctiveness makes them stand out. Less Likely to Be Used: Because they are unique creations, abstract names are less likely to already be in use by other businesses, reducing the chances of conflicts during the trademark application process. 2. Lack of Descriptive Meaning No Direct Reference: Abstract names do not describe the product, service, or industry directly. This lack of descriptive meaning means they are not seen as generic or descriptive, which are categories often rejected by trademark offices. Easier Approval: Since abstract names do not convey direct information about the goods or services, trademark examiners are more likely to approve them because they do not risk being deemed as merely descriptive or generic. 3. Broader Protection Scope Strong Legal Protection: Abstract names can offer broader legal protection. Because they are unique, any similar use by another company is more likely to be seen as infringing. Clear Association: Once trademarked, an abstract name can become strongly associated with a specific brand, making it easier to defend against imitators. 4. Flexibility in Branding Versatile Branding: Abstract names provide a blank slate, allowing businesses to create a unique brand identity and meaning around the name through marketing and brand development efforts. Memorability and Appeal: When marketed effectively, abstract names can become highly memorable and appealing to consumers, adding to the brand's distinctiveness. 5. International Considerations Fewer Linguistic Issues: Abstract names are less likely to have unintended meanings or connotations in other languages, making them more suitable for international markets. Global Trademarking: The unique nature of abstract names simplifies the process of securing trademarks in multiple jurisdictions, as they are less likely to conflict with existing trademarks in different countries.