Essential Brand Identity Kit

Calin Balea

Starting at

9,989.99

About this service

Summary

The Essential Brand Kit: Fast, Focused, and Impactful

Perfect for startups launching a new brand or refreshing an existing one, this kit is designed for speed and efficiency—going from kick-off to final delivery in just 4–5 weeks. It covers everything you need: a core brand identity (logo, color palette, typography, etc.) plus concept designs for your homepage or social media.

With 10+ years of experience designing for startups—and a track record of helping raise over $25M in funding—I know how to move fast, align design with business goals, and create a brand that wows both users and investors.

Process

My process – lean, but powerful.

1. Kick-off meeting – We’ll discuss your business goals and brand vision.

2. Brand strategy – You’ll fill out a questionnaire that helps define your brand’s positioning, attributes, and archetypes.

3. Mood board – I’ll translate strategy into visuals, curating design elements that align with your brand. We’ll review and refine the direction together.

4. Brand identity – 2 options – With a clear strategy in place, I’ll craft two distinct brand identity options for you to choose from.

5. Review meeting – We’ll go over the options, decide on the best one, and make any necessary refinements.

6. Final delivery – Once everything is perfected, I’ll package your brand into a comprehensive brand guide and deliver the final assets.

FAQs

Do you also do animation?
Animation is not part of this essentials kit, but motion templates can be provided as an add-on
Do you also do illustration?
Yes, a set of 3-5 custom illustrations will be provided to serve as style references. If you require more illustrations, they will be charged separately.
What industries do you have experience in?
Most of our work was for SaaS, but I've also ventured into other industries like food and beverage, law, or finance.

What's included

Logo design
Your shiny new logo, in all multiple formats, with usage guidelines
Core brand elements
Definitions for typography, iconography, color palette, illustration and/or photography style, and graphic elements. All these give life and personality to your new brand.
Key visuals
A collection of examples of how all your brand identity comes together to create a unique look and feel. This can include concepts for social media posts, print banners, swag, stationary, merch, and more.
Homepage concept
A vision for how your new brand can look like on your website
Online brand book
PDF brand guidelines are clunky and not that useful. I'll create a Notion page with instructions and downloadable assets for your new brand identity.

Example projects