Public Relations by Laila Dar

Public Relations by Laila DarPublic Relations by Laila Dar

Public Relations

Laila Dar

Starting at

2,000

/mo

About this service

Summary

As a communications specialist, I offer public relations services for fashion, beauty and lifestyle businesses. My services include media outreach, influencer partnerships and event planning to help brands increase their visibility and build their reputation.

Here's a quick breakdown of what this looks like:

Month 1: We'll begin the onboarding process by reviewing your branding assets, studying your brand guidelines and having you complete a PR questionnaire that will help me understand your brand. I will then craft PR messaging materials and creative assets needed to any fulfill press inquiries (i..e. executive bio, media kit, one-sheeters, lookbooks, etc.). I will also finalize your custom media list for press outreach.

Month 2: Now that our press materials are ready, I will begin the strategic pitching and media introductions. I will then provide media training and PR counseling for relevant inquiries, and I'll share any media and industry feedback we receive with you.

Month 3-onward: I will continue pitching and cultivating strategic media relationships on your behalf. I will work with you to fulfill all media requests, including any incoming requests we receive. I will also recap all media coverage and feedback so you can track progress.

What's included

Press Assets
This includes executive bios, a formal media kit and any other press materials needed for strategic media outreach.
Personalized Pitches
After conducting market research and getting to know your brand, I will create customized pitches and story angles to share with media. This can include product placements, shopping stories, founder features, expert commentary, trend stories, thought leadership pieces, op-eds and other non-traditional media opportunities.
Media Outreach
I will develop a customized media list that aligns with your brand and send tailored pitches to key media contacts in your industry. This can include consumer, business and trade publications that will boost your brand awareness.

Example projects

Fashion PR for size-inclusive swimwear brand

Beauty PR for haircare brand

Skills and tools

Communications Specialist

Public Relations Manager

Canva

Gmail

Google Drive

Slack

Trello

More services

Social Media Management

Example projects

STARTING AT

$2,000/month

monthly rate

Public Relations

Laila Dar

Starting at

2,000

/mo

About this service

Summary

Here's a quick breakdown of what this looks like:

What's included

Press Assets
This includes executive bios, a formal media kit and any other press materials needed for strategic media outreach.
Personalized Pitches
After conducting market research and getting to know your brand, I will create customized pitches and story angles to share with media. This can include product placements, shopping stories, founder features, expert commentary, trend stories, thought leadership pieces, op-eds and other non-traditional media opportunities.
Media Outreach
I will develop a customized media list that aligns with your brand and send tailored pitches to key media contacts in your industry. This can include consumer, business and trade publications that will boost your brand awareness.

Example projects

Fashion PR for size-inclusive swimwear brand

Beauty PR for haircare brand

Skills and tools

Communications Specialist

Public Relations Manager

Canva

Gmail

Google Drive

Slack

Trello

More services

Social Media Management

Example projects

STARTING AT

$2,000/month

monthly rate