So, what's so different about fractional SEO, compared to freelancers or agencies? Fractional SEO differs from typical agency or freelance work as I would prioritize communication and goal-setting with project stakeholders, instead of leaving it is an after-thought to do once all the deliverables are sent via email or DMs. My goal is to become an integrated part of your product team - too often SEO initiatives die out because of poor communication, little involvement from stakeholders and miscommunication of SEO ROI.

What should your brand's SEO focus be on the upcoming year? Laying out quarterly goals to implement annual strategy direction. Usually strategy is implemented in 3-5 months. After that we review results and re-negotiate a lower maintenance plan to maintain the results.

Is the money we invest in SEO getting results? Measuring ROI of SEO: organic attribution audit, SEO result dashboard, setting revenue goals and forecasts.

Are there any technical issues that affect our performance? Website audit to find critical technical errors that impact the site's results. Most focus here is on rendering issues so it's not applicable to all projects.

How users see your brand in the market, when they are searching for your product category? Finding solutions to stand out and connect with the users. Product offer creation for cold-warm traffic.

Who would be doing all the work? I will be the key touchpoint for creating landing page briefs and blog article briefs. Briefs will lay out instructions on what's needed to be done to design and copywriter teams. I would be working together with your team directly, keeping communication fast in Slack or other messaging platforms. No emails, no slow-downs. Additionally, I can outsource key parts of the strategy implementation if you lack product design or copywriting resources.