Fractional SEO - SEO channel ownership for your business by Mantas PetruškevičiusFractional SEO - SEO channel ownership for your business by Mantas Petruškevičius
I find it best to work with product or SaaS teams as a fractional SEO - integrating into their communication channels on Slack, discussing findings and being an integrated part of their team.
This helps me to understand your team, product and user problems better.
This allows me to develop a better SEO strategy, focusing on areas that can unlock your organic growth channel - which often drives better ROI and upskills your entire organization in SEO.
FAQs
Typically, the structure goes:
Month 1: Discovery + SEO Strategy roadmap
Discovery calls with the founders, CEO, CMO and product managers. Additional user research. Setup of communication channels. Conducting keyword research. Auditing organic attribution and setting up our SEO dashboards in your data platform of choice.
Key deliverable: SEO Strategy. Here I would lay out step by step on what we need to accomplish and how long it would take. Forecasting the costs and the targeted MRR goals.
Month 2+: Implementation
Working together with product design to improve and create new landing pages.
Working with internal or outsourced copywriters to implement our content marketing strategy.
Implementing other findings discovered in discovery calls and SEO strategy roadmap.
It largely depends on the state of your product and brand. For market newcomers, I would expect first results to show in 2-3 months, usually with new algorithm updates.
For established, at least top 5 brands in their market, first results can come in a matter of few weeks.
Typically I'm available during working hours on Slack for quick problem solves.
With the person accountable for SEO results (CMO/CEO/Founder) we establish weekly or bi-weekly calls where we go over results and upcoming priorities.
For calls with content or product teams, I am available ad-hoc for calls, email or Slack messages.
At the end of each quarter we also do a broader market review where we check on competitor tactics and present the brand's position in the general market and how is it moving in terms of the organic channel specifically.
I find it best to work with product or SaaS teams as a fractional SEO - integrating into their communication channels on Slack, discussing findings and being an integrated part of their team.
This helps me to understand your team, product and user problems better.
This allows me to develop a better SEO strategy, focusing on areas that can unlock your organic growth channel - which often drives better ROI and upskills your entire organization in SEO.
FAQs
Typically, the structure goes:
Month 1: Discovery + SEO Strategy roadmap
Discovery calls with the founders, CEO, CMO and product managers. Additional user research. Setup of communication channels. Conducting keyword research. Auditing organic attribution and setting up our SEO dashboards in your data platform of choice.
Key deliverable: SEO Strategy. Here I would lay out step by step on what we need to accomplish and how long it would take. Forecasting the costs and the targeted MRR goals.
Month 2+: Implementation
Working together with product design to improve and create new landing pages.
Working with internal or outsourced copywriters to implement our content marketing strategy.
Implementing other findings discovered in discovery calls and SEO strategy roadmap.
It largely depends on the state of your product and brand. For market newcomers, I would expect first results to show in 2-3 months, usually with new algorithm updates.
For established, at least top 5 brands in their market, first results can come in a matter of few weeks.
Typically I'm available during working hours on Slack for quick problem solves.
With the person accountable for SEO results (CMO/CEO/Founder) we establish weekly or bi-weekly calls where we go over results and upcoming priorities.
For calls with content or product teams, I am available ad-hoc for calls, email or Slack messages.
At the end of each quarter we also do a broader market review where we check on competitor tactics and present the brand's position in the general market and how is it moving in terms of the organic channel specifically.