Professional Logo Design & Brand Development

River Eastwood

Starting at

700

About this service

Summary

Logos are the visual anchor for your brand. The logo process is one of discovery and honing in on the best visual representation of your brand and the audience that it reaches. The process is collaborative and leads to a solid foundation for the rest of the visual brand identity.

Process

Discovery: We will talk through the brand / business to reach a clear understanding of mission, services, audience, goals, and uses. I typically schedule a phone call or video chat for this process, but email can work as well.

Concepts: 2-3 options are created and then reviewed. A second phone call can be requested at this stage, but typically this part of the process is done over email. You will provide feedback on the options and request revision (if necessary) to refine down to one option.

Final Review: Based on the feedback from initial review, I will revise and present the final logo. At this stage, you will review and approve. If small edits are needed, those are included prior to final delivery. *Changes outside of tweaks to the final version are an additional cost upon request (not common).

Final File Delivery: You will receive your final logo pack as a ZIP of all assets.

What's included

Polished Concepts
2-3 initial options for review. The concepts are not "rough" or "sketches", they are clear and defined options. The initial review concepts include multiple mock ups for you to review the logo in action (ie. on merchandise, signage, and in different color spaces).
Final Logo Files
Multiple Orientations: Vertical, Horizontal, Text Only, Badge / Emblem Multiple Colors: Full Color, 2 Color, 1 Color, and Reversed (for dark backgrounds) File Types: Vector (EPS & PDF), JPEG, and PNG (transparent background)
Color Palette
A one sheet (PDF) color guide that includes the colors used in your final logo and complimentary colors to use alongside it. HEX, CMYK, RBG, and PMS values provided.
Bonus: Social Media Ready Images
Social Media ready profile image pack (PNGs)

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer