Visual Identity Essentials by Leticia Padilla
Visual Identity Essentials by Leticia Padilla
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Visual Identity Essentials
Leticia Padilla
A focused brand identity package for startups and small businesses that need a solid visual foundation without the complexity of a full system.
Starting at $800 — final price depends on scope and complexity.
You get a clean, strategic identity built in one week: logo, colors, type, and a guidelines document that keeps everything consistent as you grow.
This is ideal if you're launching soon, rebranding on a budget, or need a professional visual base before scaling into a full identity system later.
What's included:
Primary logo + secondary variation
Color palette with usage guidance
Typography selection
Brand guidelines document
How it works:
You fill out a short brand questionnaire
I deliver 2 initial logo concepts within 3 days
One round of revisions
Final delivery with all assets and guidelines by day 7
Built for consumer brands, food & beverage, beauty, wellness, and lifestyle businesses.
FAQs
What if I need more than what's included?
How many revision rounds are included?
What do I need to provide to get started?
Example work
Balance 51 — Specialty Coffee Brand Identity
Vetday — Veterinary Brand Identity
Fimaki — Fintech Brand Identity System
Leticia's other services
Art-Directed Product Visuals for Consumer Brands
$1,200
Packaging Design for Beauty, Wellness & Lifestyle Brands
$1,400
Starting at
$800
Message
Schedule a call
Duration
7 days
Tags
Adobe Illustrator
Brand Identity
Figma
Logo Designer
Visual Designer
Service provided by
Leticia Padilla
pro
San Isidro, Peru
$1k+
Earned
2
Paid projects
5.00
Rating
59
Followers
Visual Identity Essentials
Leticia Padilla
Starting at
$800
Message
Schedule a call
Duration
7 days
Tags
Adobe Illustrator
Brand Identity
Figma
Logo Designer
Visual Designer
A focused brand identity package for startups and small businesses that need a solid visual foundation without the complexity of a full system.
Starting at $800 — final price depends on scope and complexity.
You get a clean, strategic identity built in one week: logo, colors, type, and a guidelines document that keeps everything consistent as you grow.
This is ideal if you're launching soon, rebranding on a budget, or need a professional visual base before scaling into a full identity system later.
What's included:
Primary logo + secondary variation
Color palette with usage guidance
Typography selection
Brand guidelines document
How it works:
You fill out a short brand questionnaire
I deliver 2 initial logo concepts within 3 days
One round of revisions
Final delivery with all assets and guidelines by day 7
Built for consumer brands, food & beverage, beauty, wellness, and lifestyle businesses.
FAQs
What if I need more than what's included?
How many revision rounds are included?
What do I need to provide to get started?
Example work
Balance 51 — Specialty Coffee Brand Identity
Vetday — Veterinary Brand Identity
Fimaki — Fintech Brand Identity System
Leticia's other services
Art-Directed Product Visuals for Consumer Brands
$1,200
Packaging Design for Beauty, Wellness & Lifestyle Brands
$1,400
$800