Campaign & Launch Planning

Pro

Alexis Padgett

Starting at

$

500

About this service

Summary

I help founders and small teams bring clarity to their brand, strategy, and storytelling. With 10+ years of experience across media and mission-driven sectors, I specialize in translating big ideas into actionable plans and content that connect. My approach blends insight-led strategy with creative execution—so you leave with tools you can actually use.
Whether you’re introducing a new product, hosting an event, or rolling out a brand campaign, this service gives you a strategic communications roadmap to launch with clarity and impact. We'll map out your messaging, tactics, and timeline—so you know exactly what to say, when, and where.

Process

Scope Estimate: 15 hours
Intake Assessment You’ll complete a short form outlining your campaign goals, timeline, offer details, current assets, and key audiences.
Discovery Call (30 minutes) We’ll align on launch objectives, potential channels, audience touchpoints, and any barriers or dependencies to consider.
Strategy & Calendar Development (10-12 hours depending on scope) I’ll craft your messaging, define channel tactics, and build a detailed content calendar and launch checklist tailored to your goals.
Review & Feedback (1–2 hours) You’ll review the draft and offer feedback to ensure alignment with your vision, tone, and practical needs.
Final Delivery (1 hour) You’ll receive a launch-ready campaign guide with all materials in a clear, shareable format, including next steps and owner roles (if applicable).
(Optional) Ongoing Launch Support (available by request) Need help creating content, managing timelines, or supporting execution? I can stay on to guide your rollout hands-on.
Note: Time estimates and deliverables may vary based on the project scope and client needs. All timelines and expectations will be confirmed up front.

What's included

  • Launch Messaging + Positioning Strategy

    A clear message framework that defines your core narrative, value proposition, and audience-specific messaging for the launch.

  • Channel-Specific Tactics (Email, Social, Partnerships, etc.)

    Customized outreach plans for each platform—whether you’re using email marketing, social media, or partner collaborations.

  • Sample Content Timeline + Calendar

    A week-by-week content plan that outlines when and where to deploy key messages, teasers, and promotional assets.

  • Promotional Checklist + Prep Plan

    A step-by-step guide to pre-launch, launch day, and post-launch tasks—ensuring nothing falls through the cracks.

  • Feedback Round + Final Strategy Doc

    You’ll have the chance to review and refine, then receive a final, polished playbook ready to execute or hand off to a team.

Duration

1 week

Skills and tools

Communications Specialist

Marketing Strategist

Digital Marketing Specialist

Adobe Photoshop

Adobe Photoshop

Canva

Canva

HubSpot

HubSpot

Microsoft Excel

Microsoft Excel

Industries

Nonprofit
Digital Media
Social Media

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