Social Media Calendar & Toolkit

Pro

Alexis Padgett

Starting at

$

200

About this service

Summary

I help founders and small teams bring clarity to their brand, strategy, and storytelling. With 10+ years of experience across media, healthcare, and mission-driven sectors, I specialize in translating big ideas into actionable plans and content that connect. My approach blends insight-led strategy with creative execution—so you leave with tools you can actually use.
This package includes a streamlined, easy-to-execute monthly content calendar with visuals, copy, and templates for your brand's social media channels. You’ll receive everything you need to stay consistent, engaging, and on-brand—without the overwhelm.

Process

Scope Estimate: 15 hours
Intake Assessment You’ll complete a short form so I can learn more about your goals, current brand, and preferences.
Discovery Call (30 minutes) We’ll align on what brand elements are most important, and I’ll walk you through some initial inspiration ideas.
Creative Development (8–12 hours) I’ll design your brand kit with visuals, messaging, and tone elements tailored to your goals and personality.
Review + Feedback (1–2 hours) You’ll review the draft and provide feedback for one round of revisions.
Final Delivery (1 hour) You’ll receive your polished Brand Foundation Kit, ready to use across your website, social, and other brand assets.
(Optional) Ongoing Brand Support (flexible, by request) Continued help with brand rollout, content creation, or refinements as your business grows.
Note: Time estimates and deliverables may vary based on the project scope and client needs. All timelines and expectations will be confirmed up front.

What's included

  • 4-Week Content Calendar

    A clear and organized calendar outlining what to post, when to post it, and how it aligns with your goals and themes.

  • Pre-Written Post Copy + Suggested Hashtags

    Captions and hashtags tailored to your tone, audience, and platform—ready to copy, paste, and publish.

  • Canva Templates for Graphics or Reels

    Editable designs custom-made for your brand style, formatted for Instagram, LinkedIn, or your preferred channels.

  • Posting Guidance + Engagement Prompts

    Tips for when and how to post, plus conversation starters to boost interaction and build community.

  • One Round of Edits + Final Toolkit

    Includes time for your feedback and adjustments, followed by a polished toolkit you can use or hand off to a team member.

Duration

4 weeks

Skills and tools

Content Creator

Content Writer

SEO Writer

Adobe After Effects

Adobe After Effects

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Instagram

Instagram

Industries

Nonprofit
Digital Media
Social Media

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