Brand Foundation KitAlexis Padgett
I help founders and small teams bring clarity to their brand, strategy, and storytelling. With 10+ years of experience across media and mission-driven sectors, I specialize in translating big ideas into actionable plans and content that connect. My approach blends insight-led strategy with creative execution—so you leave with tools you can actually use.
This is a foundational package to help define and align your brand’s identity. After a discovery call, I’ll create a comprehensive kit that captures your voice, visual direction, and audience messaging.
What's included
Brand Kit + Visual Inspiration
A curated collage of colors, imagery, and textures to help express the tone and aesthetic of your brand.
Tone of Voice + Positioning Guidelines
Direction on how your brand should sound and be perceived, including adjectives, dos and don'ts, and sample tone applications.
Messaging Pillars + Sample Taglines
Key themes and phrases that anchor your messaging, plus a few tagline or headline options you can use across platforms.
2–3 Logo Directions or Canva Templates
Starter logo ideas (if applicable) or branded Canva templates to keep your visual identity cohesive across channels.
One Round of Feedback + Final Polished Kit
A chance to refine the kit based on your input, followed by a finalized PDF brand kit, presentation, and/or editable files you can use immediately (if Canva profile is provided).
Full Messaging Framework
A structured breakdown of your audience segments, core messaging themes, and CTAs—great for applying your voice across touchpoints.
Tagline + Bio Bank
A variety of ready-to-use brand bios and taglines tailored for social, web, or pitch decks.
Social Media Starter Pack
5 Canva templates for Instagram or LinkedIn, plus a short how-to guide to use your new visual and verbal brand elements in content.
Website Copy Starter Kit
Copy prompts and example text for homepage, about, or services sections aligned with your new brand tone and positioning.
Alexis's other services
Starting at$250
Duration2 weeks
Tags
Adobe Photoshop
Adobe XD
Canva
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Alexis Padgett California, USA
Brand Foundation KitAlexis Padgett
Starting at$250
Duration2 weeks
Tags
Adobe Photoshop
Adobe XD
Canva
Brand Design
Brand Strategist
Digital Marketer
I help founders and small teams bring clarity to their brand, strategy, and storytelling. With 10+ years of experience across media and mission-driven sectors, I specialize in translating big ideas into actionable plans and content that connect. My approach blends insight-led strategy with creative execution—so you leave with tools you can actually use.
This is a foundational package to help define and align your brand’s identity. After a discovery call, I’ll create a comprehensive kit that captures your voice, visual direction, and audience messaging.
What's included
Brand Kit + Visual Inspiration
A curated collage of colors, imagery, and textures to help express the tone and aesthetic of your brand.
Tone of Voice + Positioning Guidelines
Direction on how your brand should sound and be perceived, including adjectives, dos and don'ts, and sample tone applications.
Messaging Pillars + Sample Taglines
Key themes and phrases that anchor your messaging, plus a few tagline or headline options you can use across platforms.
2–3 Logo Directions or Canva Templates
Starter logo ideas (if applicable) or branded Canva templates to keep your visual identity cohesive across channels.
One Round of Feedback + Final Polished Kit
A chance to refine the kit based on your input, followed by a finalized PDF brand kit, presentation, and/or editable files you can use immediately (if Canva profile is provided).
Full Messaging Framework
A structured breakdown of your audience segments, core messaging themes, and CTAs—great for applying your voice across touchpoints.
Tagline + Bio Bank
A variety of ready-to-use brand bios and taglines tailored for social, web, or pitch decks.
Social Media Starter Pack
5 Canva templates for Instagram or LinkedIn, plus a short how-to guide to use your new visual and verbal brand elements in content.
Website Copy Starter Kit
Copy prompts and example text for homepage, about, or services sections aligned with your new brand tone and positioning.
Alexis's other services
$250