Brand Foundation Kit

Pro

Alexis Padgett

Starting at

$

250

About this service

Summary

I help founders and small teams bring clarity to their brand, strategy, and storytelling. With 10+ years of experience across media and mission-driven sectors, I specialize in translating big ideas into actionable plans and content that connect. My approach blends insight-led strategy with creative execution—so you leave with tools you can actually use.
This is a foundational package to help define and align your brand’s identity. After a discovery call, I’ll create a comprehensive kit that captures your voice, visual direction, and audience messaging.

Process

Scope Estimate: 15 hours
Intake Assessment You’ll complete a short form so I can learn more about your goals, current brand, and preferences.
Discovery Call (30 minutes) We’ll align on what brand elements are most important, and I’ll walk you through some initial inspiration ideas.
Creative Development (8–10 hours) I’ll design your brand kit with visuals, messaging, and tone elements tailored to your goals and personality.
Review + Feedback (2–4 hours) You’ll review the draft and provide feedback for one round of revisions.
Final Delivery (1 hour) You’ll receive your polished Brand Foundation Kit, ready to use across your website, social, and other brand assets.
(Optional) Ongoing Brand Support (flexible, by request) Continued help with brand rollout, content creation, or refinements as your business grows.
Note: Time estimates and deliverables may vary based on the project scope and client needs. All timelines and expectations will be confirmed up front.

What's included

  • Brand Kit + Visual Inspiration

    A curated collage of colors, imagery, and textures to help express the tone and aesthetic of your brand.

  • Tone of Voice + Positioning Guidelines

    Direction on how your brand should sound and be perceived, including adjectives, dos and don'ts, and sample tone applications.

  • Messaging Pillars + Sample Taglines

    Key themes and phrases that anchor your messaging, plus a few tagline or headline options you can use across platforms.

  • 2–3 Logo Directions or Canva Templates

    Starter logo ideas (if applicable) or branded Canva templates to keep your visual identity cohesive across channels.

  • One Round of Feedback + Final Polished Kit

    A chance to refine the kit based on your input, followed by a finalized PDF brand kit, presentation, and/or editable files you can use immediately (if Canva profile is provided).

  • Full Messaging Framework

    A structured breakdown of your audience segments, core messaging themes, and CTAs—great for applying your voice across touchpoints.

  • Tagline + Bio Bank

    A variety of ready-to-use brand bios and taglines tailored for social, web, or pitch decks.

  • Social Media Starter Pack

    5 Canva templates for Instagram or LinkedIn, plus a short how-to guide to use your new visual and verbal brand elements in content.

  • Website Copy Starter Kit

    Copy prompts and example text for homepage, about, or services sections aligned with your new brand tone and positioning.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Canva

Canva

Industries

Nonprofit
Digital Media
Social Media

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