What's included

• Brand Kit + Visual Inspiration

  A curated collage of colors, imagery, and textures to help express the tone and aesthetic of your brand.

• Tone of Voice + Positioning Guidelines

  Direction on how your brand should sound and be perceived, including adjectives, dos and don'ts, and sample tone applications.

• Messaging Pillars + Sample Taglines

  Key themes and phrases that anchor your messaging, plus a few tagline or headline options you can use across platforms.

• 2–3 Logo Directions or Canva Templates

  Starter logo ideas (if applicable) or branded Canva templates to keep your visual identity cohesive across channels.

• One Round of Feedback + Final Polished Kit

  A chance to refine the kit based on your input, followed by a finalized PDF brand kit, presentation, and/or editable files you can use immediately (if Canva profile is provided).

• Full Messaging Framework

  A structured breakdown of your audience segments, core messaging themes, and CTAs—great for applying your voice across touchpoints.

• Tagline + Bio Bank

  A variety of ready-to-use brand bios and taglines tailored for social, web, or pitch decks.

• Social Media Starter Pack

  5 Canva templates for Instagram or LinkedIn, plus a short how-to guide to use your new visual and verbal brand elements in content.

• Website Copy Starter Kit

  Copy prompts and example text for homepage, about, or services sections aligned with your new brand tone and positioning.