I keep my designs simple, clear, and easy to use, even a 7-year-old should get it. I work iteratively, testing, refining, and making sure feedback turns into better results. I am also big on sharing what I learn with the team/product owner, so we all move faster together.

Beyond the visuals, I think about SEO, dev handoff, and the bigger business goals, which makes my work practical and impactful.