Institutional sites, landing pages and e-commerce, from architecture and content direction through UX, UI and build.

I start from the action you actually want the visitor to take, and work backwards: what has to be understood first, what earns trust, what removes the last objection before someone clicks.

The platform is chosen after I understand the project, not before. WordPress with Elementor when your team needs to edit content often, Framer for design-led marketing sites, Shopify for e-commerce, and Lovable when it behaves more like an app than a site.

Some sites I designed and built: cestari.com.br, entre.net.br, lacmabranding.com.br and lhmediahouse.com.br.

Fully remote, in English or Portuguese.