Brand Identity Design — from strategy to visuals

Pro

Tony Lure

Starting at

2,500

About this service

Summary

Who is this for? Founders, startups, and small business owners who feel their current brand doesn't reflect the quality of what they offer—or who are starting from scratch and want to get it right from day one. Requirements (What I Need From You)

A short brief about your business, audience, and competitors

Examples of brands you admire (even outside your industry)

Any existing assets (current logo, colors, fonts—if applicable)

FAQs

How long does it take?
Usually around 3–4 weeks, depending on feedback and complexity.
Do you include revisions?
Two feedback rounds are included in each stage (direction and design). Additional revisions or changes outside scope can be added as extras if needed.
Can I request extra applications?
Of course. You can add social media assets, basic stationery or templates as extras.

What's included

Discovery & Brand Direction
We start with a short questionnaire and a call to understand your brand, goals and audience. From there, I define a clear visual direction that will guide all design decisions.
Logo System
A custom logo suite including main logo, secondary variations and icon mark. Designed for flexibility across all digital and print uses.
Typography & Color System
A consistent selection of fonts and colors that reflect your brand’s tone and personality, ready to use across different platforms.
Brand Guidelines (PDF or Notion)
A simple guide showing how to use your logo, colors and typography consistently; helping your brand stay recognizable and cohesive over time.
Visual Applications (Mockups)
Visual previews showing your brand in real-world contexts such as packaging, stationery, website or social media examples.

Example projects