What's included

• Scope of Work

  - Your Brand Promise: A short statement for your customers that conveys what you do - Brand Positioning: Where you fit in the marketplace, Vision & Mission, Core values - Tone of Voice: How the brand sounds to its audience - Mood boards: Options of visual design that can be turned into the final brand - Brand Identity: Logo, Structure, Design elements, Tagline, Typography, Iconography, Colors - Brand Personality- How the brand is perceived by its target audience - Style Guide: Colors, Typographies, Guidelines on illustration and photographic styles, Proper use of logos, taglines, and fonts - Redesigned Collaterals: Corporate Stationery, Visiting Cards, 3 Packaging with total 6 SKUs etc

• Work

  - Brand Identity: Logo, Structure, Design elements, Tagline, Typography, Iconography, Colors - Brand Personality- How the brand is perceived by its target audience

• Guide

  - Style Guide: Colors, Typographies, Guidelines on illustration and photographic styles, Proper use of logos, taglines, and fonts - Redesigned Collaterals: Corporate Stationery, Visiting Cards, 3 Packaging with total 6 SKUs etc