Summary

Process

FAQs

• How many moodboards will I receive and what do they entail?

  You will receive 2 moodboard concepts, that may include photography, typography, graphic design samples and colors. These will be used to set the mood and tone of the project, identify the creative direction in which the project will be moving. The moodboards are custom made to suit your brand, it's message, positioning and the target audience. Moodboards are custom researched for each individual project. You will be free to choose your preferred option from the 2 provided.

• How many logo design concepts will I receive? Can I provide feedback?

  You will receive 2-3 logo design concepts. These may be hand-drawn or digital drafts; from which you will be able to choose your preferred option and provide feedback, upon which the concept chosen will be adjusted and improved to be finalized.

• If I already possess some brand elements that I want used, can they be incorporated?

  Your existing brand elements are welcome. For example, it can be a pre-existing logo that needs improving or your preferred font or color. All will be taken into consideration when crafting your new visual identity.

• What do the additional brand elements entail?

  These can be patterns, brand icons, graphics or photography. For example, you might need a pattern for your wrapping paper; icons to represent your specific product or service or your product's photoshoot professionally edited. Up to 5 units of graphics is included into this package. Any additional elements after the 5 unit mark can be developed for an additional hourly charge.

• What file types will be included in the final package?

  The final package will include files in various formats such as vector (AI or EPS), PNG (with transparent background), and/or JPEG.

• How does the revision process work, and what if I need more than two revisions?

  During the revision rounds, you can provide feedback on the initial concepts, and I will make necessary adjustments to align the logo with your vision. If you require more than the included two rounds of revisions, additional revisions can be provided at an added cost. This ensures that you are completely satisfied with the final design.

• How can I best prepare for the initial consultation to ensure a successful design process?

  For the initial consultation, it's helpful to have a clear understanding of your brand vision, target audience, and any specific design preferences or inspirations. The more information and context you can provide, the better I can tailor the initial concepts to suit your brand's unique identity.