We work with a collaborative approach that will keep you involved and updated at every stage. Here’s how we deliver our services: A live, in-person, facilitated discovery phase where we uncover deep insights about your viewer base and internal stakeholders, as well as project-specific goals and benchmarks. Typical discovery sessions last a total of 4 hours over the course of one or two days.

We will work together on an intake questionnaire, focusing on priorities, ideal client, vision, and philosophy behind the brand to create the best solution for packaging design. This knowledge will be applied to the next stage - Packaging concepts.

Before any design begins, you will receive a creative direction that outlines the overall style of the future packaging. This will include research, a mood board, as well as some indication of what to expect from the process.

Generate initial ideas and concepts based on the research findings. Brainstorm potential designs and directions. We’ll present two (2) initial concepts with contextual applications. Then we’ll help you decide on a single direction and refine. Includes up to three (3) rounds of revisions.

Gather feedback from stakeholders, including clients, focus groups, and target consumers. Incorporate suggestions and iterate on the design accordingly. Refine the design based on feedback and finalize all elements, including graphics, text, dimensions, and materials.

Prepare the design files for printing, ensuring they meet the technical requirements and specifications of the printing process. This phase includes collaboration with external printing services. The prices of the packaging production will also be defined at this stage. We will work with printing vendors to produce the final packaging materials. Monitor the printing process to ensure quality and consistency.

Creation of the packaging template guide that will enable you and your client to potentially expand the product line in the future while maintaining a cohesive brand presence across the range.