Custom Brand Design

Andre Gruber

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About this service

Summary

Our brand design service ensures a personalized, collaborative approach that brings your vision to life through thoughtful and strategic design. By aligning the brand's identity, values, and goals, the process delivers unique, high-quality solutions that resonate with the target audience and differentiate the brand from competitors. Attention to detail and a commitment to excellence guarantee a seamless experience from concept to final delivery.

Process

Step 1: Research and Discovery

Our process begins with an introductory briefing call, where we'll discuss your brand’s vision and goals. Before the call, we ask that you provide a brief written description of your brand. This conversation will form the foundation of the project, ensuring that both parties are aligned on objectives, timeline, and expectations. It's also an opportunity to explore key aspects of your brand, such as your mission, values, target audience, and overall identity.

During this phase, we’ll ask questions like:

What defines your brand’s positioning? What sets it apart from competitors, and what do you want to be known for?

What are your brand attributes, or the key characteristics and values your brand seeks to convey?

Step 2: Concept Development

Once we've established a clear understanding of your brand, we move on to concept development. Within a few days, you’ll receive a Concept Design Proposal in PDF format, which will include three mood boards featuring images, colors, and styles that embody your brand’s desired essence.

Step 3: Design Development

Following your feedback on the mood boards, we enter the design development stage. You’ll receive several options showcasing the overall look and feel of your brand, including:

Logo design: Variations of the primary logo for different applications.

Color palette: A selection of colors that reflect your brand’s personality and resonate with your audience.

Typography: Font choices that align with your brand’s tone and values.

Visual elements (if applicable): Icons, patterns, or other design elements that complement your brand.

Once you’ve selected and confirmed the final direction, we’ll proceed with further detailed development of all deliverables. These deliverables can be tailored to your specific needs and communication channels.

Step 4: Brand Guidelines Development & Delivery

In this final stage, we’ll create comprehensive brand guidelines (style guide) that document your brand’s visual identity. This will include instructions for logo usage, color codes, typography, and design principles to ensure consistency across all platforms.

Lastly, we deliver the brand guidelines along with all vector files, templates, and any additional assets in a final package.

What's included

Logo:
The primary visual representation of the brand. This can include variations for different use cases, such as full-color, one-color, and grayscale versions.
Color Palette
A selection of colors that are approved for use in all brand materials. This typically includes primary and secondary colors.
Brand Guidelines/Style Guide
A comprehensive document that outlines the brand's visual identity, including logo usage, color palettes, typography, and design principles.
Typography Guidelines
Specifications for the fonts and typefaces that should be used in brand materials, including guidelines for headings, body text, and other text elements.
Stationery
Business cards, letterheads, envelopes, and other branded office materials with the logo and brand colors (specific list of items to be defined with the client)
Marketing Collateral
This can include brochures, flyers, posters, and other print materials that feature the brand's visual elements (specific list of items to be defined with the client)
Social Media Graphics
Profile images, cover photos, and other graphics for social media platforms that maintain brand consistency.