E-commerce Web Development

Andre Gruber

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About this service

Summary

Transform your Vision and begin selling online!
Your e-commerce store should be more than just a digital storefront—it should be a powerful engine that drives your business forward. That’s where I come in.
I specialize in crafting e-commerce stores that not only capture your brand’s essence but also deliver an outstanding user experience that converts visitors into loyal customers.

Process

Step 1: Discovery & Planning The process begins with a discovery phase where the client shares their business goals, target audience, product offerings, and key requirements for the website. This stage includes an introductory consultation, where the client provides insights into the desired functionality, style preferences, and user experience expectations. Key questions are discussed, such as:
What products/services are being offered?
What’s the target audience?
Are there any specific features or integrations required (e.g., payment gateways, shipping options)?
A clear project scope, timeline, and deliverables are defined at the end of this stage.
Step 2: Research & Wire framing This stage involves researching competitor websites, user behavior, and industry trends to establish the best practices for the e-commerce site. A wireframe or low-fidelity prototype is created to outline the structure of the website, including page layouts, navigation, and functionality. This wireframe provides a visual blueprint that aligns with the user journey and ensures an optimal shopping experience. Feedback is gathered from the client to make necessary adjustments before moving forward.
Step 3: Design & Visual Concept Development With the wireframe approved, the next step is creating the visual design. This includes designing the homepage, product pages, checkout pages, and any additional site elements (e.g., banners, icons). During this phase, attention is given to creating a cohesive brand experience by incorporating the color palette, typography, and design elements that reflect the brand identity. A Design Proposal is shared, showcasing several design options for key pages.
Step 4: Development & Integration Once the design is approved, the website enters the development stage where the design is transformed into a fully functioning site. During this phase:
Front-end development ensures the user interface is responsive and optimized for all devices (desktop, tablet, mobile).
Back-end development focuses on implementing e-commerce functionality, including product listings, inventory management, payment gateways, and shipping integrations.
This stage also involves setting up essential e-commerce tools (e.g., customer accounts, cart functionality, product filtering).
Step 5: Testing & Quality Assurance Before the site goes live, thorough testing is conducted to ensure all features function correctly and the user experience is seamless. This includes:
Cross-browser and device testing to guarantee the website is fully responsive.
Testing payment processing and shipping methods.
Fixing any bugs or usability issues.
Step 6: Launch & Post-Launch Support After testing is complete and any final adjustments are made, the website is ready for launch. Once live, monitoring begins to track the site’s performance, identifying any potential improvements. Post-launch support is available to assist with updates, troubleshooting, and future enhancements. The client is also provided with training to manage their e-commerce platform effectively.

What's included

  • Tailored Template-Based Design:

    I leverage the power of Shopify/Squarespace with web design skills, utilizing premium (or free) templates to encapsulate the essence of your brand.

  • Customization up to 7 Pages:

    Craft a narrative that blooms across 5-7 dedicated pages, tailored specifically to resonate with your niche — from the heart of your home page to the details of your contact information.

  • Responsive Design:

    Experience seamless adaptability with work-frame designs that gracefully transition from desktop to mobile and tablet interfaces, ensuring your customers enjoy the perfect browsing experience, no matter the device.

  • SEO Optimization:

    On-page and technical SEO optimization tailored for eCommerce, including keyword research, meta-tag optimization, schema markup, image optimization, and page speed enhancements. The goal is to improve search engine rankings, drive organic traffic, and ensure the website loads quickly and smoothly, even during high-traffic periods.

  • Revision Ready:

    Fine-tune your virtual storefront to perfection with the opportunity for up to five rounds of revisions, ensuring your vision is brought to life.

  • Post-Launch Support:

    From the moment your store is handed over, consider me your digital ally, committed to addressing any queries and helping your e-shop thrive.

Skills and tools

Web Designer
Squarespace Website Design
Shopify Designer
Adobe Illustrator
Shopify
Squarespace

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