Brand Strategy & Visual Guidelines | CORE & SPRINT Frameworks

Pro

Shubham Aggarwal

Starting at

5,000

About this service

Summary

Your brand is more than just a logo—it’s an experience, a personality, and a statement. I design cohesive brand identity kits that make your business instantly recognizable, trustworthy, and professional.

From logos to color palettes and brand messaging, I ensure your brand stands out in a crowded market.

Who This Is For:

🚀 Startup founders building their first investor-facing presence. 📢 Personal brands who need credibility, trust, and uniqueness. 📈 Coaches and educators who want to stand out in crowded, noisy markets. 🎨 Creators scaling into product launches or digital education ecosystems.

Process

I help founders clarify their positioning and turn it into a clear visual and messaging system.

🔎 How We Get There:

Day 1: Strategy workshop — clarify who you are and why anyone should care

Day 2–4: I deliver brand positioning frameworks (you approve or suggest pivots)

Days 5–8: Logo and visual elements designed and shared for first feedback

Days 9–12: Brand guideline creation + tone of voice and messaging guides

Days 13–14: Delivery of ready-to-use brand assets & system handoff

✅ Key Value: A rock-solid identity system that removes confusion, commands trust, and scales effortlessly.

FAQs

Will this be usable by my team and future designers?
Yes — I create scalable frameworks with clear documentation and asset systems that agencies or freelancers can follow.
Can you integrate the visual system into Framer?
Absolutely — if you choose the website add-on, we build the system right into your digital front.
How long will I have access to my brand assets?
Lifetime access — hosted on Google Drive or Notion with a structured folder system for easy retrieval.
Can you help me name my brand if it’s not finalized?
Yes, but that’s a separate naming consultation for +$750 (if needed).
Do you offer social media branding too?
Absolutely! I design Instagram templates, YouTube banners, LinkedIn headers, and more.

What's included

Brand Strategy Architecture (Strategic Core)
Brand Discovery & Clarity Workshop (90-minute call) — deep-dive into your story, market, and audience aspirations. Competitor Landscape & White Space Mapping — identifying where you stand, where you can lead, and how to stand apart. Brand Persona & Archetype Development — defining your brand’s emotional core (based on Jungian archetypes + market fit). Mission, Vision, and Core Value Refinement — writing statements that guide decisions, not just look good on a website. Messaging & Story Frameworks: - Brand Promise & Elevator Pitch - Tagline development & story hooks - Founder Story Arc (Hero’s Journey applied to your personal/brand story) Tone of Voice Guidelines — how you speak across platforms (formal/informal, witty/wise, playful/authoritative)
Visual Identity System (Crafted for Scale)
Logo Suite — primary logo, icon lockups, monochrome versions. Color Palette — psychology-based color system (primary, secondary, and accents). Typography System — headline, sub-headline, body copy fonts (with web-safe and fallback options). Supporting Visual Elements — custom icons, patterns, shapes that become part of your visual signature.
Brand Guidelines Document (Delivered via Notion + Figma)
Visual usage guidelines. Logo application rules (what NOT to do). Brand colors (HEX, CMYK, RGB codes). Font use cases and system rules. Content style guide with real examples. Social media styling references. Brand asset management system (Google Drive folder structure + templates).

Example projects