Brand Strategy & Visual Guidelines | CORE & SPRINT FrameworksShubham Aggarwal
Your brand is more than just a logo—it’s an experience, a personality,
and a statement. I design cohesive brand identity kits that make your business instantly recognizable, trustworthy, and professional.
From logos to color palettes and brand messaging,
I ensure your brand stands out in a crowded market.
Who This Is For:
🚀 Startup founders building their first investor-facing presence.
📢 Personal brands who need credibility, trust, and uniqueness.
📈 Coaches and educators who want to stand out in crowded, noisy markets.
🎨 Creators scaling into product launches or digital education ecosystems.
What's included
Brand Strategy Architecture (Strategic Core)
Brand Discovery & Clarity Workshop (90-minute call) — deep-dive into your story, market, and audience aspirations.
Competitor Landscape & White Space Mapping — identifying where you stand, where you can lead, and how to stand apart.
Brand Persona & Archetype Development — defining your brand’s emotional core (based on Jungian archetypes + market fit).
Mission, Vision, and Core Value Refinement — writing statements that guide decisions, not just look good on a website.
Messaging & Story Frameworks:
- Brand Promise & Elevator Pitch
- Tagline development & story hooks
- Founder Story Arc (Hero’s Journey applied to your personal/brand story)
Tone of Voice Guidelines — how you speak across platforms (formal/informal, witty/wise, playful/authoritative)
Visual Identity System (Crafted for Scale)
Logo Suite — primary logo, icon lockups, monochrome versions.
Color Palette — psychology-based color system (primary, secondary, and accents).
Typography System — headline, sub-headline, body copy fonts (with web-safe and fallback options).
Supporting Visual Elements — custom icons, patterns, shapes that become part of your visual signature.
Brand Guidelines Document (Delivered via Notion + Figma)
Visual usage guidelines.
Logo application rules (what NOT to do).
Brand colors (HEX, CMYK, RGB codes).
Font use cases and system rules.
Content style guide with real examples.
Social media styling references.
Brand asset management system
(Google Drive folder structure + templates).
FAQs
Yes — I create scalable frameworks with clear documentation and asset systems that agencies or freelancers can follow.
Absolutely — if you choose the website add-on, we build the system right into your digital front.
Lifetime access — hosted on Google Drive or Notion with a structured folder system for easy retrieval.
Yes, but that’s a separate naming consultation for +$750 (if needed).
Absolutely! I design Instagram templates, YouTube banners, LinkedIn headers, and more.
Example work
Starting at$5,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Affinity Designer
CorelDraw
Figma
Brand Design
Brand Strategist
Content Strategist
Service provided by
Shubham Aggarwal Bengaluru, India
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- Followers
Brand Strategy & Visual Guidelines | CORE & SPRINT FrameworksShubham Aggarwal
Starting at$5,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Affinity Designer
CorelDraw
Figma
Brand Design
Brand Strategist
Content Strategist
Your brand is more than just a logo—it’s an experience, a personality,
and a statement. I design cohesive brand identity kits that make your business instantly recognizable, trustworthy, and professional.
From logos to color palettes and brand messaging,
I ensure your brand stands out in a crowded market.
Who This Is For:
🚀 Startup founders building their first investor-facing presence.
📢 Personal brands who need credibility, trust, and uniqueness.
📈 Coaches and educators who want to stand out in crowded, noisy markets.
🎨 Creators scaling into product launches or digital education ecosystems.
What's included
Brand Strategy Architecture (Strategic Core)
Brand Discovery & Clarity Workshop (90-minute call) — deep-dive into your story, market, and audience aspirations.
Competitor Landscape & White Space Mapping — identifying where you stand, where you can lead, and how to stand apart.
Brand Persona & Archetype Development — defining your brand’s emotional core (based on Jungian archetypes + market fit).
Mission, Vision, and Core Value Refinement — writing statements that guide decisions, not just look good on a website.
Messaging & Story Frameworks:
- Brand Promise & Elevator Pitch
- Tagline development & story hooks
- Founder Story Arc (Hero’s Journey applied to your personal/brand story)
Tone of Voice Guidelines — how you speak across platforms (formal/informal, witty/wise, playful/authoritative)
Visual Identity System (Crafted for Scale)
Logo Suite — primary logo, icon lockups, monochrome versions.
Color Palette — psychology-based color system (primary, secondary, and accents).
Typography System — headline, sub-headline, body copy fonts (with web-safe and fallback options).
Supporting Visual Elements — custom icons, patterns, shapes that become part of your visual signature.
Brand Guidelines Document (Delivered via Notion + Figma)
Visual usage guidelines.
Logo application rules (what NOT to do).
Brand colors (HEX, CMYK, RGB codes).
Font use cases and system rules.
Content style guide with real examples.
Social media styling references.
Brand asset management system
(Google Drive folder structure + templates).
FAQs
Yes — I create scalable frameworks with clear documentation and asset systems that agencies or freelancers can follow.
Absolutely — if you choose the website add-on, we build the system right into your digital front.
Lifetime access — hosted on Google Drive or Notion with a structured folder system for easy retrieval.
Yes, but that’s a separate naming consultation for +$750 (if needed).
Absolutely! I design Instagram templates, YouTube banners, LinkedIn headers, and more.
Example work
$5,000