Brand Strategy & Visual Guidelines | CORE & SPRINT Frameworks
Starting at
$
5,000
About this service
Summary
FAQs
Will this be usable by my team and future designers?
Yes — I create scalable frameworks with clear documentation and asset systems that agencies or freelancers can follow.
Can you integrate the visual system into Framer?
Absolutely — if you choose the website add-on, we build the system right into your digital front.
How long will I have access to my brand assets?
Lifetime access — hosted on Google Drive or Notion with a structured folder system for easy retrieval.
Can you help me name my brand if it’s not finalized?
Yes, but that’s a separate naming consultation for +$750 (if needed).
Do you offer social media branding too?
Absolutely! I design Instagram templates, YouTube banners, LinkedIn headers, and more.
What's included
Brand Strategy Architecture (Strategic Core)
Brand Discovery & Clarity Workshop (90-minute call) — deep-dive into your story, market, and audience aspirations. Competitor Landscape & White Space Mapping — identifying where you stand, where you can lead, and how to stand apart. Brand Persona & Archetype Development — defining your brand’s emotional core (based on Jungian archetypes + market fit). Mission, Vision, and Core Value Refinement — writing statements that guide decisions, not just look good on a website. Messaging & Story Frameworks: - Brand Promise & Elevator Pitch - Tagline development & story hooks - Founder Story Arc (Hero’s Journey applied to your personal/brand story) Tone of Voice Guidelines — how you speak across platforms (formal/informal, witty/wise, playful/authoritative)
Visual Identity System (Crafted for Scale)
Logo Suite — primary logo, icon lockups, monochrome versions. Color Palette — psychology-based color system (primary, secondary, and accents). Typography System — headline, sub-headline, body copy fonts (with web-safe and fallback options). Supporting Visual Elements — custom icons, patterns, shapes that become part of your visual signature.
Brand Guidelines Document (Delivered via Notion + Figma)
Visual usage guidelines. Logo application rules (what NOT to do). Brand colors (HEX, CMYK, RGB codes). Font use cases and system rules. Content style guide with real examples. Social media styling references. Brand asset management system (Google Drive folder structure + templates).
Example projects
Duration
2 weeks
Skills and tools
Industries
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