Transforming Ideas into Iconic Logos for Founders

Jonas Leupe

(0)

Starting at

12,500

About this service

Summary

I offer bespoke logo design services tailored specifically for founders, delivering comprehensive brand packages that include detailed guidelines and versatile logo variations. What sets me apart is my focus on creating distinctive, memorable logos that capture the essence of each brand, coupled with a thorough understanding of founders' unique visions and needs.

Process

Introductions

Let’s get this straight: I go big on trust. That's why, before diving into any new project, I’d like to have a quick chat. It's a chance for us to get to know each other better and really wrap our heads around what you're aiming for with your project.

During this initial chat, I’m all ears as you spill the beans on your project scope and goals. I’m here to listen, ask questions, and basically hash out everything.

Some of the things we might throw your way include:

- How did you stumble upon us?

- Why do you reckon it's the perfect time to give your brand a boost?

- How do you measure project success?

2. Proposal

Once we've got a good handle on what you need, I crunch the numbers and map out a project budget and timeline for you to check out. This is where you'll see the lay of the land and have the chance to tweak things in the scope to fit your budget.

The proposal will include things such as:

→ Outline of tasks and what's included.

→ Estimated schedule and milestones.

→ Breakdown of expenses and fees.

3. The Contract

Once we're all set to roll with your project, we'll seal the deal and collect a deposit. Usually, I ask for half of the project fee upfront. That way, we're both in it to win it right from the start. The rest of the payments will be spaced out as we go along.

Your email will include:

→ Detailed Scope of Work

→ Initial Invoice

4. Discovery

Every project kicks off with a laid-back get-to-know-you session. I don't have one golden question that solves everything about your brand. Instead, the aim is just to chat with everyone involved, soak up as much info as we can about your brand, what you're into, what you're not into, your goals, and what you expect from working with me.

In our discovery session we'll ask questions like these:

→ Who are your main competitors and

→ What sets your brand apart them?

→ Can you share any specific challenges or pain points your brand currently faces?

5. Moodboards

Before I get into the nitty-gritty of the creative stuff, I like to take a step back and make sure we're all seeing eye-to-eye visually. That's where moodboards come in – they're like visual mood boosters I share with you. We'll chat about the vibe that clicks with your brand, and keep your favorites in mind as we get our creative juices flowing.

6. Identity Design

Once I got the moodboard thumbs-up, I dive into the design work. Crafting the initial brand identity usually takes around two weeks, but it can vary depending on schedules and all that jazz. You might get a couple of emails from me along the way to pick your brains. If you don't hear from me for a bit, no sweat! We're just heads down, grinding away to turn those ideas into killer designs.

7. Presentation

In a usual branding gig, I’ll toss around 2-3 identity options that are really beefed up and ready to roll. You'll get a peek at logos, identity bits, and some brand mojo all in one go—and ideally, I’ll shoot it over to all your key players at the same time. That way, I can snag everyone's first thoughts and gut feelings, but don't worry, I’ll also slide a PDF your way for a good review session.

8. Feedback & revisions

You'll get to check out designs, share your thoughts, see updated designs based on your feedback, share more thoughts, and then finally review the final designs for approval. If you need more than two revisions, there'll be a small fee—this approach keeps feedback focused and saves everyone time and hassle.

As you compile feedback, a few things to consider:

→ live with it—set your logo as your lock screen & see how it feels,

→ know your audience—what works best may not be what you like best,

→ stakeholders—let all decision-makers weigh in before revisions begin

9. Brand Rollout

Once I got the green light on the brand, it's time to let it loose on the world! For a regular identity project, I’ll hook you up with all sorts of logo files, any important design goodies whipped up during the branding journey, and a nifty style guide. Usually, this is when I start rolling into other design gigs too—like building a website, crafting some branded merch, sorting out print materials, and cooking up digital templates.

Here are some of the files you'll receive:

→ logo in all the file types you'll need

→ any templates we've created

→ an illustrator cheat sheet

→ social media avatars,

→ links to purchase fonts

→ PDF brand style guide (Online brand style guide available for an additional fee via Standards)

What's included

Primary Logo Design
The main logo in full color.
Logo Variations
Alternate versions for different uses (e.g., black and white, horizontal, vertical).
Logo Mark/Icon
Standalone graphic element from the logo.
Typography
Fonts used in the logo and brand.
Color Palette
Hex, RGB, and CMYK codes for brand colors.
Brand Guidelines
Detailed logo usage, color codes, typography, layouts, backgrounds, and application examples.
High-Resolution Files
PNG, JPEG, SVG, and PDF formats.
Favicon
Small version of the logo for web use.
Mockups
Visualizations of the logo on various materials (business cards, stationery, merchandise).
Final Review & Feedback Session
Meeting to review deliverables and address any questions.