Facebook Ads Strategist
Allen Zamora
5
Starting at
$
1,500
/moAbout this service
Summary
I offer a comprehensive Facebook Ads Media Buying service that includes strategic planning, precise audience targeting, and continuous campaign optimization to maximize your return on ad spend (ROAS). What sets me apart is my data-driven approach combined with creative testing, ensuring that each campaign not only reaches the right audience but also resonates with them, driving meaningful and measurable results for your business.
Process
The Facebook Ads Media Buying process begins with in-depth audience research and strategic planning to define campaign objectives. This is followed by the creation and launch of targeted ads, with continuous monitoring and optimization based on performance data to ensure maximum effectiveness and return on investment. Finally, the results are analyzed, and insights are gathered to refine future campaigns, ensuring ongoing improvement and success.
FAQs
What is Facebook Ads Media Buying?
Facebook Ads Media Buying involves purchasing ad space on Facebook to reach a target audience. It includes strategy, targeting, bidding, and optimizing ads to achieve the best results.
What budget do I need for Facebook Ads?
The budget depends on your campaign goals, target audience, and industry. We recommend a minimum budget but can work with your constraints to maximize results.
How do you measure the success of a Facebook ad campaign?
Success is measured using key metrics such as Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return on Ad Spend (ROAS), and overall campaign ROI.
What is the process for creating a Facebook ad campaign?
The process includes initial consultation, target audience research, ad creative development, campaign setup, monitoring, optimization, and reporting.
Do you offer A/B testing for ads?
Yes, we regularly conduct A/B testing on ad creatives, copy, targeting, and bidding strategies to determine what works best for your audience.
How often will I receive reports on the campaign's performance?
We provide regular updates, typically weekly or bi-weekly, and comprehensive reports at the end of each campaign or monthly, depending on your preference.
What happens if the campaign is not performing as expected?
If a campaign isn't meeting expectations, we analyze the data to identify issues and adjust strategies accordingly. This may include changing targeting, ad creatives, or bidding strategies.
What's included
Campaign Strategy Development:
Create a comprehensive Facebook ad strategy tailored to your business goals, including audience targeting, budget allocation, and ad formats to optimize performance.
Audience Targeting
Identify and define target audiences using Facebook’s advanced targeting options, including demographics, interests, behaviors, and custom/lookalike audiences.
Bid and Budget Management
Monitor and adjust bidding strategies and budget allocations to ensure efficient ad spend and to meet campaign objectives within the allocated budget.
Performance Tracking and Reporting
Track key performance metrics (KPIs) such as CTR, CPC, CPA, and ROAS, and provide regular reports with insights and recommendations for optimization.
Campaign Optimization
Continuously analyze campaign performance data and make data-driven adjustments to improve results, including refining audience targeting, adjusting bids, and tweaking ad creatives.
Retargeting Strategy
Implement retargeting campaigns to re-engage users who have previously interacted with your brand but haven’t converted, aiming to boost conversions and ROI.
Ad Compliance Review
Ensure all ads comply with Facebook’s advertising policies and guidelines to avoid disapprovals or account suspensions, maintaining a smooth-running campaign.
Recommendations
(5.0)
Client • Aug 31, 2024
Recommended
Allen is an exceptional professional and a joy to work with. Always reliable, detail oriented, a self-starter, leader and collaborator. He handled all aspects of online marketing projects from blog and social media publishing, to automation flows, website setup and updates, and advertising. I highly recommend Allen every chance I get!
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