What's included

• Personas

  A fictional character created to represent a specific group of users. It's a detailed profile based on real user research and data, designed to help us empathize with your target audience.

• User flows

  A visual representation of the steps a user takes to complete a task within a product. It's a roadmap that outlines the user's journey from start to finish.

• Information architecture / system maps

  The art and science of organizing and labelling information within a system to make it easy for users to find and understand. It helps us tune your product's usability and findability.

• Wireframes

  A basic blueprint of a page or screen. It's a skeletal structure that outlines the layout and placement of elements on a digital product. It focuses on the structure and functionality rather than the visual design.

• Hi-fi UIs

  A detailed visual representation of a user interface that closely resembles the final product. A high-fidelity UI looks and feels like the finished product.

• Design system

  The typography, color palettes and all reusable components used in the product.

• Interactive prototype

  An interactive version of a high-fidelity UI. It goes beyond static images by incorporating interactivity, animations, and functionality. It lets us have a realistic preview of how the final product will look and behave.

• Documentation

  A comprehensive record of the design. It serves as a repository of information about the product, its features, and design decisions. It is essential for knowledge sharing, and maintaining consistency throughout the product lifecycle.