The discovery process is a critical step in ensuring a clear understanding of your vision and project requirements. Once the scope has been defined and agreed upon, we’ll kick things off with a questionnaire to help us get to know your brand in more detail. During this time we’ll discuss objectives, target audience, and desired outcomes. This phase is primarily about getting on the same visual page to minimize risk and streamline process. During the discovery phase we'll ask questions like these: 01. Who are your main competitors? 02. Who is your target audience? 03. What are the goals for this project?

Next we define the visual and emotional tone for your new brand identity. Our team gathers an array of visual elements (images, color palettes, type treatments, and textures) that resonate with your brand and project goals. We compile these elements into a series of moodboards, each with a unique voice and palette. Together, we refine the selected moodboard, ensuring it accurately reflects the desired aesthetic and brand messaging. This phase sets a clear and consistent design language, streamlining subsequent phases and ensuring a unified look and feel across the project.

Once a moodboard has been approved, our team will create a set of unique brand identity directions informed by the selection. When designing a new brand, we work hard to develop initial ideas that push boundaries without jeopardizing project goals. During this phase, you'll see visual executions of the core brand elements and see how the new identity (logo, colors, typography, design elements, etc.) lives in a digital and physical environment. We will present our work and create touch points for feedback that maintain alignment of project goals. Once a concept has been selected, we’ll move on to refining the brand system. Identity design for each concept might include things like: 01. Logo Marks 02. Typography 03. Color Palette 04. Social Posts 05. Landing Page Hero 06. Brand Collateral 07. Packaging