The UI was designed for ease of use while being unique. The visual identity, characterized by vibrant colors and playful typography, reflects the joy of music.

Designing the digital and brand experience was to find the balance between minimalism, ease of use, marketing and modern e-commerce interface.

The typography was selected to pay homage to the roots of sauna, the mark was hand crafted to encapsulate warmth, ice baths, community & tradition.

Featuring a modern yet approachable custom made typeface, paired with dynamic color and brand elements that evoke movement and energy.

Clean and editorial aesthetic was leveraged to elevate the brand to it's sophistication that it deserves being the most respected buyer & seller in Atlanta.