Once a moodboard has been approved, I will create a set of unique design directions informed by the selection. When designing a new digital experience, I work hard to develop initial ideas that are boundary pushing without jeopardizing project requirements.
During this phase, you’ll see visual executions of the core brand elements and see how the website/app (logo, colors, typography, design elements, etc.) live in a digital environment. I will present our developing work, creating touch points for feedback that maintain alignment of project goals before I move on to integrating the design system.