Here we define the visual and emotional tone for your website or app. Our team gathers an array of visual elements (images, color palettes, type treatments, and textures) that resonate with your brand identity and project goals. I compile these elements into a series of moodboards, each with a unique voice and palette. Together, we refine the selected moodboard, ensuring it accurately reflects the desired aesthetic and brand messaging. This phase sets a clear and consistent design language, streamlining subsequent phases and ensuring a unified look and feel across the project.

Once a moodboard has been approved, I will create a set of unique design directions informed by the selection. When designing a new digital experience, I work hard to develop initial ideas that are boundary pushing without jeopardizing project requirements. During this phase, you’ll see visual executions of the core brand elements and see how the website/app (logo, colors, typography, design elements, etc.) live in a digital environment. I will present our developing work, creating touch points for feedback that maintain alignment of project goals before I move on to integrating the design system.

This will include: • Desktop and Mobile design templates • Components for Developers • Typographic System • Animation Examples • Color Palette with Swatches