Studies show that on an outreach phone call you have 10 seconds to get the client thinking, "Ok, I'll listen to more of this" -- To not want to hang up. "How you sound" makes up 93% of the client's perception of you, only 7% is about "What you say".

Do you sound professional? Do you sound interesting or bored? Do you state why you are calling, your purpose? Is what you say relevant to the client? Does your call, your voicemail, your text do this in 10 seconds? Does your sales deck resonate? Is is relevant to the client? Does it command attention? And most importantly, is it compelling enough to drive further action?

This review dives deep into your sales messaging -- Both "How you sound" and "What you say".